WILLS FINANCIAL GROUP

WILLS FINANCIAL GROUP, INC. Legal Name

Adviser information for WILLS FINANCIAL GROUP last updated from Form ADV on March 23rd, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Virginia, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 717 $333.3M
Non-Discretionary 0 $0
Total 717 $333.3M

Clients

Type Number RAUM
Individuals 166 $59.6M
HNW Individuals 84 $270.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $3.3M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 1
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly charges

Identifiers

SEC RIA File Number 801-56590
SEC ERA File Number 801-56590
SEC CIK Numbers 1525109
SEC CRD Numbers 109554
Legal Entity Identifier None

Principal Office

704 LIBBIE AVENUE
RICHMOND
VA
United States
Monday - Friday, 9AM TO 5PM
Tel: 804-330-3100, Fax: 804-330-3107

Websites

Chief Compliance Officer

GRACE CHOI
704 LIBBIE AVENUE
RICHMOND
VA
United States
Tel: 804-330-3100
Fax: 804-330-3107
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
WILLS, JANET, HOWARD Individual PRESIDENT 01/1999 > 75%
WILLS, RICHARD, BLACKWELL Individual VICE PRESIDENT 03/2001 < 5%
DANCE, DENISE, SMITH Individual SECRETARY-TREASURER 01/2001 < 5%
Choi, Grace, Rachel Individual CHIEF COMPLIANCE OFFICER 02/2018 < 5%

No. Employees, Historic

10502020202120222023202420257 on 3/27/20207 on 6/24/20207 on 2/22/20217 on 2/23/20215 on 3/11/20225 on 3/12/20225 on 10/27/20225 on 11/15/20226 on 2/25/20236 on 2/26/20236 on 12/5/20235 on 3/22/20245 on 3/23/2024

RAUM, Historic

400M200M0202020212022202320242025252978196 on 3/27/2020252978196 on 6/24/2020284063890 on 2/22/2021284063890 on 2/23/2021345178384 on 3/11/2022345178384 on 3/12/2022345178384 on 10/27/2022345178384 on 11/15/2022304392732 on 2/25/2023304392732 on 2/26/2023304392732 on 12/5/2023333295200 on 3/22/2024333295200 on 3/23/2024

No. Clients, Historic

3001500202020212022202320242025219 on 3/27/2020219 on 6/24/2020229 on 2/22/2021229 on 2/23/2021235 on 3/11/2022235 on 3/12/2022235 on 10/27/2022235 on 11/15/2022241 on 2/25/2023241 on 2/26/2023241 on 12/5/2023250 on 3/22/2024250 on 3/23/2024

Holdings

From latest 13F, filed August 14th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ACCENTURE PLC IRELAND SHS Class A 3M 9K
ALBEMARLE CORP COM 1M 12K
ALPHABET INC CAP STK CL A 8M 42K
ALPHABET INC CAP STK CL C 906K 5K
AMAZON COM INC COM 7M 35K
APPLE INC COM 15M 71K
BERKSHIRE HATHAWAY INC DEL CL B NEW 19M 47K
BLACKSTONE CORP INC COM CL A 302K 2K
BNY MELLON ETF TRUST US LRG CP CORE 315K 3K
BROADCOM INC COM 3M 2K
CHEVRON CORP NEW COM 6M 36K
CME GROUP INC COM 673K 3K
COCA COLA CO COM 654K 10K
CONOCOPHILLIPS COM 5M 43K
DANAHER CORP DEL COM 10M 41K
DOMINION ENERGY INC COM 5M 97K
DUKE ENERGY CORP NEW COM NEW 662K 7K
ESSENTIAL UTILITIES INC COM 6M 160K
EXXON MOBIL CORP COM 853K 7K
FERGUSON PLC NEW SHS 4M 20K
FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 237K 4K
GE HEALTHCARE TECHNOLOGIES I COMMON STOCK 5M 59K
HOME DEPOT INC COM 582K 2K
HUNTINGTON INGALLS INDS INC COM 280K 1K
INTUITIVE SURGICAL INC COM NEW 200K 450
ISHARES GOLD TRUST ISHARES 5M 114K
ISHARES TR CORE S&P500 ETF 331K 605
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 224K 4K
JOHNSON & JOHNSON COM 842K 6K
JP MORGAN CHASE & CO COM 3M 16K
KENVUE INC COM 4M 237K
LOCKHEED MARTIN CORP COM 11M 23K
LOWES COS INC COM 386K 2K
MARKEL CORP COM 224K 142
MCCORMICK & CO INC COM VTG 1M 20K
MCKESSON CORP COM 292K 500
MERCK & CO INC COM 4M 30K
MICROSOFT CORP COM 20M 44K
NEXTERA ENERGY INC COM 2M 32K
NIKE INC CL B 3M 40K
NORFOLK SOUTHERN CORP COM 1M 6K
NORTHROP GRUMMAN CORP COM 2M 4K
NVIDIA CORPORATION COM 400K 3K
PALO ALTO NETWORKS INC COM 10M 31K
PEPSICO INC COM 8M 48K
PFIZER INC COM 369K 13K
PHILIP MORRIS INTL INC COM 351K 3K
PROCTER AND GAMBLE CO COM 8M 50K
RAYTHEON TECHNOLOGIES CORP COM 290K 3K
S&P GLOBAL INC COM 4M 9K
SCHWAB STRATEGIC TR US DIVIDEND EQ 2M 19K
SHERWIN WILLIAMS CO COM 4M 13K
SOUTHERN CO COM 2M 30K
STANLEY BLACK & DECKER INC COM 1M 17K
TEXAS INSTRS INC COM 836K 4K
THERMO FISHER SCIENTIFIC INC COM 776K 1K
UNION PAC CORP COM 6M 25K
VAIL RESORTS INC COM 425K 2K
VANGUARD INDEX FDS SMALL CP ETF 283K 1K
VERIZON COMMUNICATIONS INC COM 3M 76K
VISA INC COM CL A 1M 5K
ZEBRA TECHNOLOGIES CORPORATI CL A 315K 1K
ZOETIS INC CL A 4M 21K