AMERICAN FINANCIAL ADVISORS INC

Adviser information for AMERICAN FINANCIAL ADVISORS INC last updated from Form ADV on March 6th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 9
Investment Advisory/Research 9
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 8
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 0 $0
Non-Discretionary 1,751 $887.2M
Total 1,751 $887.2M

Clients

Type Number RAUM
Individuals 430 $214.0M
HNW Individuals 301 $673.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesEducational seminars/workshops
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Insurance broker or agent

Identifiers

SEC RIA File Number 801-56857
SEC ERA File Number 801-56857
SEC CIK Numbers None
SEC CRD Numbers 108530
Legal Entity Identifier None

Principal Office

1936 LEE ROAD
STE. 270
WINTER PARK
FL
United States
Monday - Friday, 9:00AM TO 5:00PM
Tel: 407-207-9006, Fax: 407-207-0106

Chief Compliance Officer

KAREN S. TORRES
OFFICE MANAGER
1936 LEE ROAD
STE. 270
WINTER PARK
FL
United States
Tel: 407-207-9006
Fax: 407-207-0106
(Full email address available in API data)

Regulatory Contact

MATT BOYCE
PRESIDENT
1936 LEE ROAD
STE. 270
WINTER PARK
FL
United States
Tel: 407-207-9006
Fax: 407-207-0106
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
KELLY, LESLIE, JEANNE Individual DIRECTOR 01/2020 < 5%
BOYCE, MATTHEW, JOHN Individual PRESIDENT, CFO 01/2020 50-75%
MERTES, WILLIAM, ANDREW Individual CIO 01/2020 50-75%
TORRES, KAREN, S Individual CHIEF COMPLIANCE OFFICER 01/2024 < 5%

No. Employees, Historic

105020192020202120222023202420256 on 10/10/20196 on 1/28/20206 on 2/3/20206 on 2/11/20206 on 3/10/20206 on 5/20/20206 on 5/26/20206 on 5/28/20206 on 9/16/20206 on 10/5/20206 on 2/25/20216 on 11/2/20216 on 2/24/20226 on 3/10/20226 on 4/1/20226 on 6/3/20226 on 2/17/20236 on 1/4/20249 on 3/6/2024

RAUM, Historic

900M450M02019202020212022202320242025464345477 on 10/10/2019558682841 on 1/28/2020558682841 on 2/3/2020558682841 on 2/11/2020558682841 on 3/10/2020558682841 on 5/20/2020558682841 on 5/26/2020558682841 on 5/28/2020558682841 on 9/16/2020558682841 on 10/5/2020635027053 on 2/25/2021635027053 on 11/2/2021732898362 on 2/24/2022732898362 on 3/10/2022732898362 on 4/1/2022732898362 on 6/3/2022725689661 on 2/17/2023725689661 on 1/4/2024887197372 on 3/6/2024

No. Clients, Historic

80040002019202020212022202320242025642 on 10/10/2019650 on 1/28/2020650 on 2/3/2020650 on 2/11/2020650 on 3/10/2020650 on 5/20/2020650 on 5/26/2020650 on 5/28/2020650 on 9/16/2020650 on 10/5/2020656 on 2/25/2021656 on 11/2/2021667 on 2/24/2022667 on 3/10/2022667 on 4/1/2022667 on 6/3/2022702 on 2/17/2023702 on 1/4/2024731 on 3/6/2024