GUIDED CHOICE ASSET MANAGEMENT, INC.

Adviser information for GUIDED CHOICE ASSET MANAGEMENT, INC. last updated from Form ADV on March 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 28
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 0
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 99,569 $6.6B
Non-Discretionary 0 $0
Total 99,569 $6.6B

Clients

Type Number RAUM
Individuals 72,339 $830.5M
HNW Individuals 0 $0
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 27,230 $5.8B
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 29841
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 30000

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting services
Compensation % of AUMFixed feesIMPLEMENTATION; PRO SVCS; REIMBURSEMENTS; RETAIL ADVICE SVCS SUB

Chief Compliance Officer

DEIRDRE L MYERS
200 S VIRGINIA STREET
SUITE 310
RENO
NV
United States
Tel: 888-675-4532
(Full email address available in API data)

Regulatory Contact

LODEWIKUS VAN ZIJL
PRESIDENT, CHIEF OPERATING OFFICER
200 S VIRGINIA STREET
SUITE 310
RENO
NV
United States
Tel: 888-675-4532 X103
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
GRABOT, SHERRIE, ELLEN Individual CHIEF EXECUTIVE OFFICER 06/1999 < 5%
WANG, MING Individual CHIEF INVESTMENT OFFICER, EMERITUS 01/2000 < 5%
GUIDEDCHOICE.COM INC. Domestic Entity CONTROLLING ENTITY 06/2000 > 75%
GRABOT, SHERRIE, ELLEN Individual GUIDEDCHOICE.COM INC. CHIEF EXECUTIVE OFFICER, DIRECTOR 06/1999 25-50%
VAN ZIJL, LODEWIKUS, BAREND Individual PRESIDENT, CHIEF OPERATING OFFICER 02/2016 < 5%
MYERS, DEIRDRE, LE'AALOHALANI Individual CHIEF COMPLIANCE OFFICER 03/2023 < 5%

No. Employees, Historic

3015020202021202220232024202516 on 3/24/202016 on 12/3/202022 on 3/30/202122 on 1/13/202221 on 3/30/202221 on 11/3/202226 on 3/28/202328 on 3/25/2024

RAUM, Historic

20B10B020202021202220232024202511910338194 on 3/24/202011910338194 on 12/3/20205577829656 on 3/30/20215577829656 on 1/13/20226653568432 on 3/30/20226653568432 on 11/3/20226107388811 on 3/28/20236645705545 on 3/25/2024

No. Clients, Historic

200,000100,0000202020212022202320242025170472 on 3/24/2020170472 on 12/3/2020100380 on 3/30/2021100380 on 1/13/2022105439 on 3/30/2022105439 on 11/3/2022106443 on 3/28/202399569 on 3/25/2024