THE GOFF FINANCIAL GROUP

MATTHEW GOFF INVESTMENT ADVISOR, LLC Legal Name

Adviser information for THE GOFF FINANCIAL GROUP last updated from Form ADV on March 20th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Texas, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 4
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 606 $497.2M
Non-Discretionary 2 $3.7M
Total 608 $500.9M

Clients

Type Number RAUM
Individuals 77 $32.2M
HNW Individuals 132 $463.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $4.8M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other <5 $452,108
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 11-25

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesEducational seminars/workshops
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-62129
SEC ERA File Number 801-62129
SEC CIK Numbers 935359
SEC CRD Numbers 114796
Legal Entity Identifier None

Principal Office

11 GREENWAY PLAZA
SUITE 1425
HOUSTON
TX
United States
Monday - Friday, 8:00 AM - 5:30 PM M-TH, 8:00 AM - 3:00 PM FRI
Tel: 713-850-8900, Fax: 713-728-4884

Chief Compliance Officer

MATTHEW B. GOFF
MANAGING MEMBER
11 GREENWAY PLAZA
SUITE 1425
HOUSTON
TX
United States
Tel: 713-850-8900
Fax: 713-728-4884
(Full email address available in API data)

Regulatory Contact

RICK PETERSON
MANAGER
11 GREENWAY PLAZA
SUITE 1425
HOUSTON
TX
United States
Tel: 713-850-8900
Fax: 713-728-4884
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
GOFF, MATTHEW, BESHARA Individual MANAGING MEMBER, CHIEF COMPLIANCE OFFICER 05/1994 > 75%

No. Employees, Historic

10502020202120222023202420254 on 3/25/20204 on 6/25/20204 on 8/20/20204 on 3/25/20214 on 3/25/20214 on 6/17/20213 on 3/29/20225 on 3/27/20235 on 3/27/20236 on 3/19/20246 on 3/20/2024

RAUM, Historic

600M300M0202020212022202320242025353757613 on 3/25/2020353757613 on 6/25/2020353757613 on 8/20/2020382205982 on 3/25/2021382205982 on 3/25/2021382205982 on 6/17/2021457552800 on 3/29/2022420349023 on 3/27/2023420349023 on 3/27/2023500888887 on 3/19/2024500888887 on 3/20/2024

No. Clients, Historic

3001500202020212022202320242025172 on 3/25/2020172 on 6/25/2020172 on 8/20/2020172 on 3/25/2021172 on 3/25/2021172 on 6/17/2021193 on 3/29/2022207 on 3/27/2023207 on 3/27/2023212 on 3/19/2024212 on 3/20/2024

Holdings

From latest 13F, filed July 22nd, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBVIE INC COM 3M 18K
ALPHABET INC CAP STK CL C 1M 8K
ALPHABET INC CAP STK CL A 463K 3K
AMAZON COM INC COM 2M 9K
AMERICAN EXPRESS CO COM 14M 59K
APPLE INC COM 2M 10K
AUTODESK INC COM 283K 1K
BANK AMERICA CORP COM 20M 497K
BANK NEW YORK MELLON CORP COM 17M 284K
BERKSHIRE HATHAWAY INC DEL CL B NEW 39M 96K
CARRIER GLOBAL CORPORATION COM 204K 3K
CHEVRON CORP NEW COM 601K 4K
CISCO SYS INC COM 4M 87K
CITIGROUP INC COM NEW 1M 20K
COCA COLA CO COM 455K 7K
CONOCOPHILLIPS COM 1M 9K
DISNEY WALT CO COM 10M 101K
EOG RES INC COM 481K 4K
ENTERPRISE PRODS PARTNERS L COM 1M 35K
EXXON MOBIL CORP COM 3M 23K
GE HEALTHCARE TECHNOLOGIES I COMMON STOCK 1M 17K
GE VERNOVA INC COM 2M 13K
GENERAL DYNAMICS CORP COM 343K 1K
GE AEROSPACE COM NEW 6M 39K
INTEL CORP COM 10M 325K
INVESCO QQQ TR UNIT SER 1 338K 706
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 18M 107K
INVESCO EXCH TRADED FD TR II PFD ETF 155K 13K
INVESCO EXCH TRADED FD TR II VAR RATE PFD 16M 662K
INVESCO EXCH TRD SLF IDX FD BULETSHS 2029 3M 149K
INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 3M 125K
INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 3M 160K
INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 907K 47K
INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 1M 53K
ISHARES TR S&P 100 ETF 626K 2K
ISHARES TR CORE S&P TTL STK 5M 46K
ISHARES TR CORE S&P500 ETF 306K 560
ISHARES TR S&P 500 GRWT ETF 3M 29K
ISHARES TR S&P 500 VAL ETF 16M 89K
ISHARES TR CORE S&P MCP ETF 222K 4K
ISHARES TR EXPANDED TECH 239K 3K
ISHARES TR RUS 1000 VAL ETF 769K 4K
ISHARES TR S&P MC 400GR ETF 282K 3K
ISHARES TR RUS 1000 GRW ETF 606K 2K
ISHARES TR S&P MC 400VL ETF 755K 7K
ISHARES TR U.S. TECH ETF 3M 18K
ISHARES TR U.S. REAL ES ETF 6M 68K
ISHARES TR U.S. FINLS ETF 931K 10K
ISHARES TR US CONSM STAPLES 2M 24K
ISHARES TR ISHS 1-5YR INVS 213K 4K
ISHARES TR U.S. PHARMA ETF 240K 4K
ISHARES INC CORE MSCI EMKT 7M 132K
ISHARES INC MSCI EMRG CHN 6M 100K
ISHARES TR IBONDS DEC25 ETF 4M 151K
ISHARES TR IBONDS DEC24 ETF 8M 314K
ISHARES TR 0-5YR HI YL CP 14M 338K
ISHARES TR IBONDS DEC2026 891K 37K
ISHARES TR HIGH YLD SYSTM B 341K 7K
ISHARES TR IBONDS 27 ETF 3M 127K
ISHARES TR IBDS DEC28 ETF 3M 138K
ISHARES TR IBONDS DEC 29 3M 143K
JPMORGAN CHASE & CO. COM 332K 2K
J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 3M 63K
JOHNSON & JOHNSON COM 3M 24K
MARSH & MCLENNAN COS INC COM 790K 4K
MCDONALDS CORP COM 221K 866
MERCK & CO INC COM 14M 116K
MICROSOFT CORP COM 53M 119K
NOVARTIS AG SPONSORED ADR 9M 88K
NVIDIA CORPORATION COM 1M 10K
OCCIDENTAL PETE CORP COM 571K 9K
ORACLE CORP COM 12M 82K
PEPSICO INC COM 10M 63K
PHILLIPS 66 COM 838K 6K
PROCTER AND GAMBLE CO COM 7M 41K
RTX CORPORATION COM 7M 72K
SHELL PLC SPON ADS 398K 6K
S&P GLOBAL INC COM 373K 836
SPDR S&P 500 ETF TR TR UNIT 1M 2K
SSGA ACTIVE ETF TR BLACKSTONE SENR 18M 436K
SPDR SER TR BLOOMBERG SHT TE 12M 480K
SCHWAB STRATEGIC TR US LCAP VA ETF 2M 27K
SELECT SECTOR SPDR TR SBI HEALTHCARE 765K 5K
SELECT SECTOR SPDR TR FINANCIAL 6M 136K
SELECT SECTOR SPDR TR SBI INT-UTILS 601K 9K
UNILEVER PLC SPON ADR NEW 11M 192K
UNION PAC CORP COM 6M 27K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 2M 11K
VANGUARD WORLD FD MEGA GRWTH IND 477K 2K
VANGUARD WORLD FD MEGA CAP VAL ETF 2M 13K
VANGUARD WORLD FD MEGA CAP INDEX 2M 11K
VANGUARD WHITEHALL FDS HIGH DIV YLD 498K 4K
VANGUARD WORLD FD CONSUM STP ETF 3M 17K
VANGUARD WORLD FD FINANCIALS ETF 3M 32K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 966K 22K
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 458K 6K
VISA INC COM CL A 19M 71K