THE APPLETON GROUP, LLC

Adviser information for THE APPLETON GROUP, LLC last updated from Form ADV on March 30th, 2023. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Wisconsin, United States

Employees

Total Number of Employees 7
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 242 $194.1M
Non-Discretionary 0 $0
Total 242 $194.1M

Clients

Type Number RAUM
Individuals 197 $64.3M
HNW Individuals 37 $68.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 8 $61.3M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 1
No. of Financial Planning Clients 101-250

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPublication of periodicals or newslettersEducational seminars/workshops
Compensation % of AUM

Identifiers

SEC RIA File Number 801-62598
SEC ERA File Number 801-62598
SEC CIK Numbers 1454759
SEC CRD Numbers 119209
Legal Entity Identifier None

Principal Office

100 W. LAWRENCE ST
SUITE 306
APPLETON
WI
United States
Monday - Friday, 8:30 AM - 4:00 PM
Tel: 920/993-7727, Fax: 920/273-2245

Chief Compliance Officer

KAREN M ANDERSON
COO, CCO
100 W, LAWRENCE ST.
SUITE 306
APPLETON
WI
United States
Tel: 920-993-7727
Fax: 920-273-2245
(Full email address available in API data)

Regulatory Contact

MARK C SCHEFFLER
CEO, MANAGING MEMBER
100 W. LAWRENCE ST.
SUITE 306
APPLETON
WI
United States
Tel: 920/993-7727
Fax: 920/273-2245
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
SCHEFFLER, MARK, CHRISTOPHER Individual CHIEF EXECUTIVE OFFICER 12/2017 25-50%
HELLER, LARRY, L Individual MINORITY OWNER 12/2017 < 5%
SCHNEIDER, DIANE, O Individual MINORITY OWNER 12/2017 < 5%
ANDERSON, KAREN, MARIE Individual CHIEF OPERATIONS OFFICER, CHIEF COMPLIANCE OFFICER 12/2017 < 5%

No. Employees, Historic

1050202020212022202320248 on 3/31/20208 on 6/29/20207 on 3/31/20217 on 6/17/20217 on 3/30/20227 on 3/27/20237 on 3/30/2023

RAUM, Historic

300M150M020202021202220232024172151874 on 3/31/2020172151874 on 6/29/2020211988694 on 3/31/2021211988694 on 6/17/2021243624048 on 3/30/2022194061100 on 3/27/2023194061100 on 3/30/2023

No. Clients, Historic

300150020202021202220232024227 on 3/31/2020227 on 6/29/2020239 on 3/31/2021239 on 6/17/2021246 on 3/30/2022242 on 3/27/2023242 on 3/30/2023

Holdings

From latest 13F, filed November 8th, 2023 for period ending September 30th, 2023
Name Class Value $USD # Shares Private Fund
SCHWAB STRATEGIC TR US DIVIDEND EQ 16M 220K The Appleton Group
SCHWAB STRATEGIC TR US AGGREGATE B 2M 44K The Appleton Group
ISHARES TR CORE S&P MCP ETF 1M 4K The Appleton Group
ISHARES TR RUS 1000 VAL ETF 973K 6K The Appleton Group
SPDR S&P 500 ETF TR TR UNIT 967K 2K The Appleton Group
SCHWAB STRATEGIC TR US LCAP GR ETF 842K 12K The Appleton Group
ISHARES TR RUS 2000 VAL ETF 656K 5K The Appleton Group
SCHWAB STRATEGIC TR US SML CAP ETF 598K 14K The Appleton Group
PROSHARES TR ULTRASHRT S&P500 474K 13K The Appleton Group
MARATHON PETE CORP COM 454K 3K The Appleton Group
PROSHARES TR ULTSHT RUSS2000 389K 25K The Appleton Group
EATON CORP PLC SHS 389K 2K The Appleton Group
META PLATFORMS INC CL A 359K 1K The Appleton Group
HEALTHEQUITY INC COM 356K 5K The Appleton Group
TJX COS INC NEW COM 356K 4K The Appleton Group
SPLUNK INC COM 331K 2K The Appleton Group
SEAGATE TECHNOLOGY HLDNGS PL ORD SHS 296K 4K The Appleton Group
ISHARES TR MSCI KLD400 SOC 286K 4K The Appleton Group
UNIVERSAL DISPLAY CORP COM 285K 2K The Appleton Group
WILEY JOHN & SONS INC CL A 281K 8K The Appleton Group
GARMIN LTD SHS 272K 3K The Appleton Group
CVS HEALTH CORP COM 271K 4K The Appleton Group
SCANSOURCE INC COM 266K 9K The Appleton Group
SOUTHERN CO COM 253K 4K The Appleton Group
UIPATH INC CL A 252K 15K The Appleton Group
SELECT SECTOR SPDR TR ENERGY 245K 3K The Appleton Group
NICOLET BANKSHARES INC COM 224K 3K The Appleton Group