Hedge Fund Database

PLANNING DIRECTIONS, INC.

Adviser information for PLANNING DIRECTIONS, INC. last updated from Form ADV on March 28th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Pennsylvania, United States

Employees

Total Number of Employees 7
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 4
Registered State Investment Advisers 4
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,247 $386.0M
Non-Discretionary 11 $36.8M
Total 1,258 $422.8M

Clients

Type Number RAUM
Individuals 293 $124.5M
HNW Individuals 108 $258.1M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $2.1M
Charitable organizations <5 $34,969
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $1.2M
Other 11 $36.8M
Type Number
No. of Non-RAUM Clients 35
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 26-50

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly charges

Identifiers

SEC RIA File Number 801-62686
SEC ERA File Number 801-62686
SEC CIK Numbers 821103
SEC CRD Numbers 120131
Legal Entity Identifier None

Principal Office

239 BALTIMORE PIKE
GLEN MILLS
PA
United States
Monday - Friday, 8:00 A.M.-5:00 P.M.
Tel: 610-361-0865, Fax: 610-361-0869

Websites

www.facebook.com/common-cents-planning-1577904878954852/ www.linkedin.com/company/common-cents-planning/ www.commoncentsplanning.com

Chief Compliance Officer

MATTHEW ELLIS
PRESIDENT
239 BALTIMORE PIKE
GLEN MILLS
PA
United States
Tel: 610-361-0865
Fax: 610-361-0869
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ELLIS, MATTHEW, SCOTT Individual – PRESIDENT AND CHIEF COMPLIANCE OFFICER 07/2023 50-75%
MULLER, WILLIAM, FRANCIS Individual – CHIEF EXECUTIVE OFFICER 07/2023 50-75%

No. Employees, Historic

10502020202120222023202420256 on 3/12/20206 on 6/24/20206 on 8/26/20206 on 3/2/20216 on 9/23/20216 on 1/28/20226 on 2/8/20226 on 8/8/20226 on 3/6/20236 on 3/28/20236 on 7/6/20237 on 3/28/2024

RAUM, Historic

500M250M0202020212022202320242025256452788 on 3/12/2020256452788 on 6/24/2020256452788 on 8/26/2020304404318 on 3/2/2021304404318 on 9/23/2021371251729 on 1/28/2022371251729 on 2/8/2022371251729 on 8/8/2022334376326 on 3/6/2023334376326 on 3/28/2023334376326 on 7/6/2023422810723 on 3/28/2024

No. Clients, Historic

5002500202020212022202320242025329 on 3/12/2020329 on 6/24/2020329 on 8/26/2020341 on 3/2/2021341 on 9/23/2021364 on 1/28/2022364 on 2/8/2022364 on 8/8/2022384 on 3/6/2023384 on 3/28/2023384 on 7/6/2023412 on 3/28/2024

Holdings

From latest 13F, filed August 9th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL A 330K 2K –
AMAZON COM INC COM 972K 5K –
AMERICAN EXPRESS CO COM 210K 907 –
APPLE INC COM 9M 44K –
APPLIED MATLS INC COM 454K 2K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 297K 731 –
BOEING CO COM 456K 3K –
CATERPILLAR INC COM 212K 637 –
CONSTELLATION BRANDS INC CL A 324K 1K –
CONSTELLATION ENERGY CORP COM 295K 1K –
CORMEDIX INC COM 217K 50K –
COSTCO WHSL CORP NEW COM 337K 397 –
DEERE & CO COM 271K 724 –
ELI LILLY & CO COM 312K 345 –
EXXON MOBIL CORP COM 631K 5K –
FIDELITY MERRIMACK STR TR LOW DURTIN ETF 4M 78K –
FIRST TR VALUE LINE DIVID IN SHS 540K 13K –
GLOBAL X FDS US INFR DEV ETF 295K 8K –
HOME DEPOT INC COM 646K 2K –
INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 1M 35K –
ISHARES INC MSCI GBL MIN VOL 1M 14K –
ISHARES TR CORE S&P MCP ETF 316K 5K –
ISHARES TR CORE S&P SCP ETF 365K 3K –
ISHARES TR CORE S&P TTL STK 504K 4K –
ISHARES TR CORE S&P US GWT 3M 22K –
ISHARES TR CORE S&P500 ETF 479K 876 –
ISHARES TR MSCI EAFE MIN VL 234K 3K –
ISHARES TR MSCI USA MIN VOL 397K 5K –
ISHARES TR U.S. TECH ETF 280K 2K –
ISHARES TR US CONSUM DISCRE 376K 5K –
ISHARES TR US HLTHCARE ETF 1M 21K –
ISHARES TR US INDUSTRIALS 1M 9K –
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 2M 36K –
J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 1M 22K –
LOWES COS INC COM 365K 2K –
MCDONALDS CORP COM 715K 3K –
MICROSOFT CORP COM 1M 3K –
NOVO-NORDISK A S ADR 417K 3K –
NVIDIA CORPORATION COM 1M 10K –
PALO ALTO NETWORKS INC COM 465K 1K –
PEPSICO INC COM 482K 3K –
PROCTER AND GAMBLE CO COM 396K 2K –
SCHWAB STRATEGIC TR US DIVIDEND EQ 27M 348K –
SCHWAB STRATEGIC TR US SML CAP ETF 458K 10K –
SELECT SECTOR SPDR TR SBI CONS STPLS 2M 21K –
SELECT SECTOR SPDR TR SBI INT-UTILS 521K 8K –
SPDR S&P 500 ETF TR TR UNIT 340K 624 –
SPDR SER TR AEROSPACE DEF 484K 3K –
SPDR SER TR S&P DIVID ETF 3M 24K –
VANGUARD BD INDEX FDS SHORT TRM BOND 19M 245K –
VANGUARD BD INDEX FDS VANGUARD ULTRA 2M 43K –
VANGUARD INDEX FDS GROWTH ETF 5M 13K –
VANGUARD INDEX FDS MCAP GR IDXVIP 4M 16K –
VANGUARD INDEX FDS MCAP VL IDXVIP 1M 10K –
VANGUARD INDEX FDS MID CAP ETF 2M 7K –
VANGUARD INDEX FDS S&P 500 ETF SHS 1M 2K –
VANGUARD INDEX FDS SM CP VAL ETF 2M 9K –
VANGUARD INDEX FDS SMALL CP ETF 845K 4K –
VANGUARD INDEX FDS SML CP GRW ETF 400K 2K –
VANGUARD INDEX FDS VALUE ETF 2M 11K –
VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 3M 29K –
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 6M 83K –
VANGUARD SPECIALIZED FUNDS DIV APP ETF 15M 80K –
VANGUARD WHITEHALL FDS HIGH DIV YLD 202K 2K –
VANGUARD WORLD FD HEALTH CAR ETF 2M 6K –
VANGUARD WORLD FD INF TECH ETF 324K 563 –
VANGUARD WORLD FD MEGA CAP VAL ETF 6M 55K –
VANGUARD WORLD FD MEGA GRWTH IND 386K 1K –
VICTORY PORTFOLIOS II CORE INTERMEDIAT 1M 32K –
WALMART INC COM 719K 11K –
WASTE MGMT INC DEL COM 216K 1K –