MADDEN ADVISORY SERVICES, INC.

Adviser information for MADDEN ADVISORY SERVICES, INC. last updated from Form ADV on February 23rd, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 744 $223.4M
Non-Discretionary 0 $0
Total 744 $223.4M

Clients

Type Number RAUM
Individuals 199 $60.8M
HNW Individuals 90 $145.7M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $830,766
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $16.1M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 26-50

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting services
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-62774
SEC ERA File Number 801-62774
SEC CIK Numbers 1542284
SEC CRD Numbers 112607
Legal Entity Identifier None

Principal Office

5200 BELFORT ROAD
SUITE 410
JACKSONVILLE
FL
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: 904-296-1127, Fax: 904-296-1135

Chief Compliance Officer

MICHAEL ELLIS
CEO, PRESIDENT
5200 BELFORT ROAD
SUITE 410
JACKSONVILLE
FL
United States
Tel: 904-296-1127
Fax: 904-296-1135
(Full email address available in API data)

Regulatory Contact

BRITTANY LANE SALMAN
5200 BELFORT ROAD
SUITE 410
JACKSONVILLE
FL
United States
Tel: 904-296-1127
Fax: 904-296-1135
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ELLIS, MICHAEL, LOUIS Individual CEO/CHIEF COMPLIANCE OFFICER/PRESIDENT 07/2020 > 75%

No. Employees, Historic

105020192020202120222023202420257 on 10/2/20196 on 3/2/20206 on 6/25/20206 on 8/5/20205 on 3/4/20215 on 8/11/20215 on 3/16/20225 on 4/29/20225 on 11/2/20225 on 2/23/20235 on 8/8/20235 on 2/23/2024

RAUM, Historic

300M150M02019202020212022202320242025291525085 on 10/2/2019248189556 on 3/2/2020248189556 on 6/25/2020248189556 on 8/5/2020159163230 on 3/4/2021159163230 on 8/11/2021189314214 on 3/16/2022189314214 on 4/29/2022189314214 on 11/2/2022177946625 on 2/23/2023177946625 on 8/8/2023223425646 on 2/23/2024

No. Clients, Historic

40020002019202020212022202320242025314 on 10/2/2019225 on 3/2/2020225 on 6/25/2020225 on 8/5/2020243 on 3/4/2021243 on 8/11/2021243 on 3/16/2022243 on 4/29/2022243 on 11/2/2022279 on 2/23/2023279 on 8/8/2023292 on 2/23/2024

Holdings

From latest 13F, filed August 7th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPS ETF TR SECTR DIV DOGS 867K 16K
APPLE INC COM 1M 5K
ETFS GOLD TR PHYSCL GOLD SHS 502K 23K
FIDELITY COVINGTON TRUST QLTY FCTOR ETF 1M 23K
FIRST TR EXCHANGE TRADED FD CONSUMR STAPLE 502K 8K
FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 809K 14K
INVENTRUST PPTYS CORP COM NEW 202K 8K
INVESCO QQQ TR UNIT SER 1 1M 2K
ISHARES GOLD TR ISHARES NEW 4M 95K
ISHARES TR EAFE VALUE ETF 512K 10K
ISHARES TR IBONDS 27 ETF 864K 36K
ISHARES TR MSCI INTL QUALTY 494K 13K
ISHARES TR CORE S&P MCP ETF 1M 26K
ISHARES TR CORE MSCI EAFE 984K 14K
ISHARES TR CORE S&P TTL STK 855K 7K
ISHARES TR MSCI EAFE ETF 7M 90K
ISHARES TR 0-5 YR TIPS ETF 3M 29K
ISHARES TR IBONDS 24 TRM TS 451K 19K
ISHARES TR IBONDS 25 TRM TS 251K 11K
ISHARES TR IBONDS DEC25 ETF 5M 200K
ISHARES TR IBONDS 24 TRM HG 441K 19K
ISHARES TR CORE US AGGBD ET 920K 9K
ISHARES TR IBONDS DEC24 ETF 7M 267K
ISHARES TR IBONDS 25 TRM HG 329K 14K
ISHARES TR CORE HIGH DV ETF 1M 13K
ISHARES TR TIPS BD ETF 1M 9K
ISHARES TR RUS MID CAP ETF 222K 3K
ISHARES TR IBONDS DEC2026 3M 108K
ISHARES TR U.S. UTILITS ETF 377K 4K
ISHARES TR CORE S&P500 ETF 696K 1K
ISHARES TR RUS 1000 ETF 453K 2K
ISHARES TR RUSSELL 2000 ETF 371K 2K
ISHARES TR CORE S&P SCP ETF 3M 29K
ISHARES TR 0-5YR HI YL CP 3M 79K
ISHARES TR U.S. TECH ETF 342K 2K
ISHARES TR U.S. MED DVC ETF 3M 53K
JOHNSON & JOHNSON COM 205K 1K
MCDONALDS CORP COM 215K 844
MICROSOFT CORP COM 6M 14K
PEPSICO INC COM 213K 1K
PIMCO ETF TR INV GRD CRP BD 1M 16K
PRUDENTIAL FINL INC COM 345K 3K
SCHWAB STRATEGIC TR US LRG CAP ETF 6M 91K
SCHWAB STRATEGIC TR US MID-CAP ETF 4M 47K
SCHWAB STRATEGIC TR US REIT ETF 2M 94K
SCHWAB STRATEGIC TR US DIVIDEND EQ 3M 35K
SCHWAB STRATEGIC TR 5 10YR CORP BD 282K 6K
SCHWAB STRATEGIC TR INTL EQTY ETF 1M 27K
SCHWAB STRATEGIC TR EMRG MKTEQ ETF 986K 37K
SCHWAB STRATEGIC TR US SML CAP ETF 573K 12K
SCHWAB STRATEGIC TR US LCAP GR ETF 4M 42K
SCHWAB STRATEGIC TR US BRD MKT ETF 17M 268K
SELECT SECTOR SPDR TR SBI INT-UTILS 443K 7K
SELECT SECTOR SPDR TR TECHNOLOGY 1M 6K
SELECT SECTOR SPDR TR RL EST SEL SEC 228K 6K
SELECT SECTOR SPDR TR INDL 1M 8K
SELECT SECTOR SPDR TR SBI CONS DISCR 1M 7K
SELECT SECTOR SPDR TR SBI CONS STPLS 584K 8K
SPDR GOLD TR GOLD SHS 431K 2K
SPDR INDEX SHS FDS PORTFOLIO DEVLPD 314K 9K
SPDR S&P 500 ETF TR TR UNIT 4M 8K
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 228K 426
SPDR SER TR PORTFLI HIGH YLD 264K 11K
SPDR SER TR PRTFLO S&P500 GW 297K 4K
SPDR SER TR S&P HOMEBUILD 425K 4K
SPDR SER TR BLOOMBERG HIGH Y 237K 3K
SPDR SER TR NYSE TECH ETF 268K 1K
SPROTT PHYSICAL GOLD & SILVE TR UNIT 370K 17K
VANECK ETF TRUST SEMICONDUCTR ETF 464K 2K
VANECK ETF TRUST IG FLOATING RATE 3M 131K
VANGUARD BD INDEX FDS TOTAL BND MRKT 375K 5K
VANGUARD BD INDEX FDS SHORT TRM BOND 580K 8K
VANGUARD INDEX FDS TOTAL STK MKT 3M 11K
VANGUARD INDEX FDS S&P 500 ETF SHS 15M 29K
VANGUARD INDEX FDS REAL ESTATE ETF 1M 13K
VANGUARD INDEX FDS SMALL CP ETF 1M 6K
VANGUARD INDEX FDS MID CAP ETF 838K 3K
VANGUARD INDEX FDS VALUE ETF 11M 72K
VANGUARD INDEX FDS GROWTH ETF 901K 2K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 563K 13K
VANGUARD MALVERN FDS STRM INFPROIDX 306K 6K
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 2M 27K
VANGUARD SCOTTSDALE FDS VNG RUS1000IDX 663K 3K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 4M 20K
VANGUARD STAR FDS VG TL INTL STK F 4M 70K
VANGUARD WORLD FD INF TECH ETF 14M 24K
VANGUARD WORLD FD CONSUM DIS ETF 2M 8K
VANGUARD WORLD FD UTILITIES ETF 2M 12K
VANGUARD WORLD FD CONSUM STP ETF 6M 27K
VANGUARD WORLD FD MATERIALS ETF 269K 1K
VANGUARD WORLD FD HEALTH CAR ETF 5M 21K
VANGUARD WORLD FD INDUSTRIAL ETF 2M 7K
WELLTOWER INC COM 678K 7K