ASSET PLANNING CORPORATION

Adviser information for ASSET PLANNING CORPORATION last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 7
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 4
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 5
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 287 $90.3M
Non-Discretionary 0 $0
Total 287 $90.3M

Clients

Type Number RAUM
Individuals 125 $31.9M
HNW Individuals 30 $55.7M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $1.6M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $1.1M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesHOURLY CONSULTING
Compensation % of AUMHourly chargesFixed fees

Wrap Fee Program

Offers Wrap Fee Program Yes
Acting As RAUM
Sponsor 0
Portfolio Manager 0
Both for Same 90.3M
Portfolio Manager to Program Sponsor
ASSET PLANNING CORPORATION WRAP FEE PROGRAM ASSET PLANNING CORPORATION

Identifiers

SEC RIA File Number 801-63461
SEC ERA File Number 801-63461
SEC CIK Numbers 7773
SEC CRD Numbers 126242
Legal Entity Identifier None

Principal Office

1615 FORUM PLACE
SUITE 1A
W. PALM BEACH
FL
United States
Monday - Friday, 9AM - 5PM
Tel: 561-689-5724, Fax: 561-689-8558

Websites

Chief Compliance Officer

RENEE POST
PRESIDENT
1615 FORUM PLACE, SUITE 1A
WEST PALM BEACH
FL
United States
Tel: 561-689-5724
Fax: 561-689-8558
(Full email address available in API data)

Regulatory Contact

ALEXANDER RUBY
INVESTMENT MANAGER
1615 FORUM PLACE
SUITE 1A
WEST PALM BEACH
FL
United States
Tel: 561-689-5724
Fax: 561-689-8558
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
POST, RENEE, SUZANNE Individual PRESIDENT/CHIEF COMPLIANCE OFFICER 01/2011 < 5%
FINANCIAL PLANNING INVESTMENT GROUP, INC. Domestic Entity OWNER 01/2012 > 75%
MACLOSKEY, LOUIS, JAMES Individual FINANCIAL PLANNING INVESTMENT GROUP, INC. FOUNDER 06/2019 25-50%
POST, RENEE, SUZANNE Individual FINANCIAL PLANNING INVESTMENT GROUP, INC. PRESIDENT 06/2019 50-75%

No. Employees, Historic

105020192020202120222023202420258 on 6/11/20197 on 2/26/20207 on 6/23/20207 on 11/12/20206 on 1/22/20216 on 8/17/20216 on 1/29/20229 on 3/21/20239 on 12/8/20239 on 12/12/20239 on 12/19/20237 on 3/12/2024

RAUM, Historic

200M100M02019202020212022202320242025115482735 on 6/11/2019117753000 on 2/26/2020117753000 on 6/23/2020117753000 on 11/12/2020110862705 on 1/22/2021110862705 on 8/17/2021120853062 on 1/29/2022100445291 on 3/21/2023100445291 on 12/8/2023100445291 on 12/12/2023100445291 on 12/19/202390276014 on 3/12/2024

No. Clients, Historic

30015002019202020212022202320242025258 on 6/11/2019170 on 2/26/2020170 on 6/23/2020170 on 11/12/2020175 on 1/22/2021175 on 8/17/2021160 on 1/29/2022198 on 3/21/2023198 on 12/8/2023198 on 12/12/2023198 on 12/19/2023161 on 3/12/2024

Holdings

From latest 13F, filed July 31st, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
AMGEN INC COM 237K 758
APPLE INC COM 1M 6K
BERKSHIRE HATHAWAY INC DEL CL B NEW 15M 37K
COCA COLA CO COM 393K 6K
DIMENSIONAL ETF TRUST US REAL ESTATE E 7M 334K
DIMENSIONAL ETF TRUST INTERNATIONAL 598K 18K
DIMENSIONAL ETF TRUST CORE FIXED INCOM 11M 274K
DIMENSIONAL ETF TRUST EMERGING MKTS CO 1M 41K
DIMENSIONAL ETF TRUST NATL MUN BD ETF 12M 243K
DIMENSIONAL ETF TRUST US MKTWIDE VALUE 1M 35K
DIMENSIONAL ETF TRUST US SMALL CAP ETF 305K 5K
EXXON MOBIL CORP COM 887K 8K
HOME DEPOT INC COM 257K 746
INVESCO QQQ TR UNIT SER 1 312K 651
ISHARES INC MSCI GBL MIN VOL 248K 2K
ISHARES TR MSCI EAFE ETF 3M 44K
ISHARES TR CORE S&P500 ETF 4M 8K
LEIDOS HOLDINGS INC COM 346K 2K
MICROSOFT CORP COM 1M 3K
NVIDIA CORPORATION COM 415K 3K
REALTY INCOME CORP COM 2M 32K
REGENERON PHARMACEUTICALS COM 294K 280
SCHWAB STRATEGIC TR US DIVIDEND EQ 6M 83K
SCHWAB STRATEGIC TR FUNDAMENTAL US L 1M 20K
SCHWAB STRATEGIC TR SHT TM US TRES 938K 19K
SOUTHERN CO COM 574K 7K
SPDR S&P 500 ETF TR TR UNIT 1M 2K
SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 281K 524
SPDR SER TR S&P 600 SMCP VAL 1M 14K
VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 5M 52K
VANGUARD ADMIRAL FDS INC SMLCP 600 VAL 8M 99K
VANGUARD INDEX FDS VALUE ETF 7M 41K
VANGUARD INDEX FDS S&P 500 ETF SHS 6M 12K
VANGUARD INDEX FDS SMALL CP ETF 5M 23K
VANGUARD INDEX FDS TOTAL STK MKT 1M 6K
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 873K 11K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 352K 2K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 16M 319K
VANGUARD WORLD FD HEALTH CAR ETF 8M 29K