DESERANNO WEALTH PLANNING

DESERANNO CORPORATION Legal Name

Adviser information for DESERANNO WEALTH PLANNING last updated from Form ADV on February 23rd, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Michigan, United States

Employees

Total Number of Employees 7
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 332 $168.8M
Non-Discretionary 0 $0
Total 332 $168.8M

Clients

Type Number RAUM
Individuals 107 $21.9M
HNW Individuals 29 $91.8M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $922,095
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies <5 $54.0M
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $183,193
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 51-100

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-63581
SEC ERA File Number 801-63581
SEC CIK Numbers None
SEC CRD Numbers 121841
Legal Entity Identifier None

Principal Office

18720 MACK AVENUE
SUITE 100
GROSSE POINTE FARMS
MI
United States
Monday - Friday, 9:30AM-4:00PM
Tel: 313-885-0114, Fax: 313-885-4940

Websites

Chief Compliance Officer

ELENA GRAVES
OPERATIONS MANAGER
18720 MACK AVENUE
SUITE 100
GROSSE POINTE FARMS
MI
United States
Tel: 313-885-0114
Fax: 313-885-4940
(Full email address available in API data)

Regulatory Contact

ROBERT RAHAIM
CEO/PRESIDENT
18720 MACK AVENUE
SUITE 100
GROSSE POINTE FARMS
MI
United States
Tel: 313-885-0114
Fax: 313-885-4940
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
GRAVES, ELENA Individual CHIEF COMPLIANCE OFFICER 01/2003 < 5%
RAHAIM, ROBERT, STEPHEN Individual OWNER 11/2002 > 75%

No. Employees, Historic

10502020202120222023202420257 on 3/10/20207 on 4/16/20207 on 6/16/20207 on 3/4/20217 on 11/9/20217 on 2/23/20227 on 5/3/20227 on 8/8/20227 on 9/20/20227 on 2/8/20237 on 2/23/2024

RAUM, Historic

200M100M0202020212022202320242025172872662 on 3/10/2020172872662 on 4/16/2020172872662 on 6/16/2020175129139 on 3/4/2021175129139 on 11/9/2021172081901 on 2/23/2022172081901 on 5/3/2022172081901 on 8/8/2022172081901 on 9/20/2022159572625 on 2/8/2023168843057 on 2/23/2024

No. Clients, Historic

2001000202020212022202320242025163 on 3/10/2020163 on 4/16/2020163 on 6/16/2020145 on 3/4/2021145 on 11/9/2021140 on 2/23/2022140 on 5/3/2022140 on 8/8/2022140 on 9/20/2022149 on 2/8/2023141 on 2/23/2024