MADRONA FINANCIAL SERVICES, LLC

Adviser information for MADRONA FINANCIAL SERVICES, LLC last updated from Form ADV on March 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Washington, United States

Employees

Total Number of Employees 21
Investment Advisory/Research 12
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 10
Licensed Agents of an Insurance Company 11
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,543 $393.0M
Non-Discretionary 0 $0
Total 1,543 $393.0M

Clients

Type Number RAUM
Individuals 518 $186.5M
HNW Individuals 102 $201.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $5.0M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $539,004
Other 0 $0
Type Number
No. of Non-RAUM Clients 135
No. of Non-U.S. Clients 1
No. of Financial Planning Clients 500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUMFixed feesCommissions
Other Business Activities Insurance broker or agent

Identifiers

SEC RIA File Number 801-63693
SEC ERA File Number 801-63693
SEC CIK Numbers 1578370
SEC CRD Numbers 115753
Legal Entity Identifier None

Principal Office

2911 BOND STREET, SUITE 200
EVERETT
WA
United States
Monday - Friday, 8-5
Tel: 425-212-3777, Fax: 425-252-4779

Chief Compliance Officer

BRIAN EVANS
MANAGING MEMBER, INVESTMENT ADVISOR REPRESENTATIVE, CPA, PRINCIPAL/WEALTH MANAGER
2911 BOND STREET, SUITE 200
EVERETT
WA
United States
Tel: 425-212-3777
Fax: 425-252-4779
(Full email address available in API data)

Regulatory Contact

KRISTI HENDERSON
CO-COO, CPA, PARTNER, TAX AND WEALTH ADVISOR
2911 BOND STREET, SUITE 200
EVERETT
WA
United States
Tel: 425-212-4547
Fax: 425-252-4779
(Full email address available in API data)

Industry Affiliates

BAUER EVANS, INC. P.S. Accountant or accounting firm
MADRONA INSURANCE SERVICES, LLC Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
EVANS, BRIAN, KELLY Individual MANAGING MEMBER, CHIEF COMPLIANCE OFFICER 01/1995 50-75%
HENDERSON, KRISTI, RAE Individual CO-COO 12/2021 10-25%
Maher, Joel, Andrew Individual CO-COO 12/2021 10-25%
Himmer, Richard, P Individual MANAGING DIRECTOR 10/2021 < 5%

No. Employees, Historic

30150201920202021202220232024202514 on 7/8/201910 on 5/15/202010 on 6/4/202010 on 6/12/202010 on 12/22/202013 on 3/17/202113 on 3/19/202113 on 4/26/202113 on 11/18/202113 on 12/6/202113 on 1/24/202213 on 3/29/202213 on 4/13/202213 on 5/18/202218 on 3/30/202318 on 1/2/202421 on 3/25/2024

RAUM, Historic

400M200M02019202020212022202320242025174192377 on 7/8/2019175505534 on 5/15/2020175505534 on 6/4/2020175505534 on 6/12/2020175505534 on 12/22/2020253571174 on 3/17/2021253571174 on 3/19/2021253571174 on 4/26/2021253571174 on 11/18/2021253571174 on 12/6/2021253571174 on 1/24/2022286756495 on 3/29/2022286756495 on 4/13/2022286756495 on 5/18/2022268774721 on 3/30/2023268774721 on 1/2/2024392984192 on 3/25/2024

No. Clients, Historic

70035002019202020212022202320242025447 on 7/8/2019444 on 5/15/2020444 on 6/4/2020444 on 6/12/2020444 on 12/22/2020527 on 3/17/2021527 on 3/19/2021527 on 4/26/2021527 on 11/18/2021527 on 12/6/2021527 on 1/24/2022518 on 3/29/2022518 on 4/13/2022518 on 5/18/2022562 on 3/30/2023562 on 1/2/2024620 on 3/25/2024

Holdings

From latest 13F, filed July 19th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBVIE INC COM 564K 3K 0
AFLAC INC COM 206K 2K 0
ALPHABET INC CAP STK CL A 1M 8K 0
ALPHABET INC CAP STK CL C 1M 7K 0
AMAZON COM INC COM 1M 8K 0
APPLE INC COM 8M 37K 0
APPLIED MATLS INC COM 296K 1K 0
AUTOMATIC DATA PROCESSING IN COM 266K 1K 0
BANK AMERICA CORP COM 260K 7K 0
BERKSHIRE HATHAWAY INC DEL CL B NEW 3M 6K 0
BERKSHIRE HATHAWAY INC DEL CL A 612K 1 0
BLACKROCK ETF TRUST US EQT FACTOR 9M 202K 0
BOEING CO COM 2M 9K 0
BROADCOM INC COM 250K 156 0
CISCO SYS INC COM 372K 8K 0
COASTAL FINL CORP WA COM NEW 852K 18K 0
COSTCO WHSL CORP NEW COM 5M 6K 0
CRONOS GROUP INC COM 117K 50K 0
DIGITAL RLTY TR INC COM 300K 2K 0
DIMENSIONAL ETF TRUST US EQUITY ETF 503K 9K 0
DOW INC COM 225K 4K 0
EATON VANCE CALIF MUN BD FD COM 97K 10K 0
ELI LILLY & CO COM 227K 251 0
FIDELITY COVINGTON TRUST ENHANCED LARGE 304K 9K 0
FIRST TR EXCHANGE-TRADED FD DORSEY WRT 5 ETF 28M 488K 0
FIRST TR EXCHANGE-TRADED FD NASD TECH DIV 830K 11K 0
FIRST TR EXCHNG TRADED FD VI FT VEST U.S EQT 244K 7K 0
FIRST TR EXCHNG TRADED FD VI VEST US EQUITY M 1M 35K 0
FIRST TR EXCHNG TRADED FD VI FT VEST LADDERED 2M 81K 0
FIRST TR EXCHNG TRADED FD VI FT VEST U.S EQT 245K 7K 0
FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS 8M 195K 0
FISERV INC COM 582K 4K 0
GLOBAL X FDS US PFD ETF 512K 26K 0
HOME DEPOT INC COM 868K 3K 0
HOWMET AEROSPACE INC COM 208K 3K 0
INNOVATOR ETFS TRUST S&P INVT GRD PFD 512K 28K 0
INVESCO EXCH TRADED FD TR II PFD ETF 269K 23K 0
INVESCO EXCHANGE TRADED FD T S&P 500 TOP 50 229K 5K 0
INVESCO QQQ TR UNIT SER 1 29M 60K 0
ISHARES INC CORE MSCI EMKT 3M 49K 0
ISHARES INC MSCI EMRG CHN 3M 49K 0
ISHARES TR US INFRASTRUC 1M 29K 0
ISHARES TR HIGH YLD SYSTM B 336K 7K 0
ISHARES TR CORE MSCI TOTAL 204K 3K 0
ISHARES TR MSCI ACWI ETF 5M 48K 0
ISHARES TR HDG MSCI EAFE 3M 74K 0
ISHARES TR MSCI ACWI EX US 518K 10K 0
ISHARES TR EAFE GRWTH ETF 5M 52K 0
ISHARES TR CORE US AGGBD ET 4M 37K 0
ISHARES TR SELECT DIVID ETF 484K 4K 0
ISHARES TR CORE S&P MCP ETF 292K 5K 0
ISHARES TR CORE S&P SCP ETF 229K 2K 0
ISHARES TR CORE S&P500 ETF 21M 39K 0
ISHARES TR S&P 500 GRWT ETF 12M 133K 0
ISHARES TR U.S. TECH ETF 5M 30K 0
ISHARES TR ISHARES BIOTECH 238K 2K 0
ISHARES TR 7-10 YR TRSY BD 7M 74K 0
ISHARES TR 20 YR TR BD ETF 16M 171K 0
ISHARES TR ISHARES SEMICDTR 405K 2K 0
ISHARES U S ETF TR BLACKROCK SH DUR 258K 5K 0
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 4M 77K 0
JOHNSON & JOHNSON COM 285K 2K 0
JPMORGAN CHASE & CO. COM 261K 1K 0
LINEAGE CELL THERAPEUTICS IN COM 15K 15K 0
LOCKHEED MARTIN CORP COM 295K 632 0
MCDONALDS CORP COM 263K 1K 0
META PLATFORMS INC CL A 519K 1K 0
MICRON TECHNOLOGY INC COM 276K 2K 0
MICROSOFT CORP COM 27M 60K 0
NEXTERA ENERGY INC COM 201K 3K 0
NORTHERN LTS FD TR IV MAIN SECTR ROTN 29M 559K 0
NORTHERN LTS FD TR IV MAIN BUYWRITE 7M 481K 0
NVIDIA CORPORATION COM 1M 10K 0
PACCAR INC COM 820K 8K 0
PACER FDS TR US CASH COWS 100 11M 200K 0
PACER FDS TR PACER US SMALL 10M 239K 0
PACER FDS TR DEVELOPED MRKT 6M 203K 0
QUALCOMM INC COM 237K 1K 0
SILA REALTY TRUST INC COMMON STOCK 5M 221K 0
SPDR GOLD TR GOLD SHS 359K 2K 0
SPDR S&P 500 ETF TR TR UNIT 3M 5K 0
STARBUCKS CORP COM 1M 13K 0
TESLA INC COM 3M 17K 0
THE CIGNA GROUP COM 550K 2K 0
TILRAY BRANDS INC COM 83K 50K 0
TRIMTABS ETF TR FCF US QLTY ETF 344K 6K 0
UNION PAC CORP COM 393K 2K 0
USIO INC COM 52K 34K 0
VANECK ETF TRUST CEF MUNI INCOME 547K 25K 0
VANECK ETF TRUST SEMICONDUCTR ETF 357K 1K 0
VANGUARD BD INDEX FDS SHORT TRM BOND 4M 55K 0
VANGUARD BD INDEX FDS LONG TERM BOND 7M 100K 0
VANGUARD INDEX FDS SM CP VAL ETF 208K 1K 0
VANGUARD INDEX FDS S&P 500 ETF SHS 814K 2K 0
VANGUARD INDEX FDS TOTAL STK MKT 3M 12K 0
VANGUARD SPECIALIZED FUNDS DIV APP ETF 405K 2K 0
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 222K 4K 0
VANGUARD WHITEHALL FDS HIGH DIV YLD 439K 4K 0
VISA INC COM CL A 261K 995 0
WELLS FARGO CO NEW COM 206K 3K 0