Hedge Fund Database

HIGHLAND FINANCIAL ADVISORS, LLC

Adviser information for HIGHLAND FINANCIAL ADVISORS, LLC last updated from Form ADV on March 4th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location New Jersey, United States

Employees

Total Number of Employees 12
Investment Advisory/Research 9
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 7
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 905 $430.4M
Non-Discretionary 0 $0
Total 905 $430.4M

Clients

Type Number RAUM
Individuals 171 $66.4M
HNW Individuals 91 $310.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 32 $50.7M
Charitable organizations <5 $2.8M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 1
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-64369
SEC ERA File Number 801-64369
SEC CIK Numbers 1939237
SEC CRD Numbers 125838
Legal Entity Identifier None

Principal Office

1680 ROUTE 23
SUITE 210
WAYNE
NJ
United States
Monday - Friday, 9 AM TO 5 PM
Tel: 973-557-2933, Fax: 973-858-0201

Websites

www.highlandplanning.com youtube.com/highlandfa vimeo.com/highlandplanning twitter.com/highlandfa www.linkedin.com/company/highland-financial-advisors-llc/ www.facebook.com/people/highland-financial-advisors/100054643650834/

Chief Compliance Officer

REED C. FRAASA
MANAGING MEMBER
1680 ROUTE 23
SUITE 210
WAYNE
NJ
United States
Tel: 973-557-2933
Fax: 973-858-0201
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
FRAASA, REED, CHARLES Individual – MANAGING MEMBER, CHIEF COMPLIANCE OFFICER 08/1996 > 75%
LEACH, EDWARD, J Individual – MEMBER 03/2018 10-25%
Mock, AnnaMarie Individual – MEMBER 08/2023 5-10%

No. Employees, Historic

201002020202120222023202420257 on 3/17/20207 on 6/25/20207 on 7/21/20207 on 3/3/20217 on 6/16/20217 on 3/18/202211 on 3/27/202312 on 3/4/2024

RAUM, Historic

500M250M0202020212022202320242025239696900 on 3/17/2020239696900 on 6/25/2020239696900 on 7/21/2020363124346 on 3/3/2021363124346 on 6/16/2021377822340 on 3/18/2022332889475 on 3/27/2023430358286 on 3/4/2024

No. Clients, Historic

3001500202020212022202320242025166 on 3/17/2020166 on 6/25/2020166 on 7/21/2020183 on 3/3/2021183 on 6/16/2021224 on 3/18/2022233 on 3/27/2023294 on 3/4/2024

Holdings

From latest 13F, filed July 17th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ARK ETF TR INNOVATION ETF 340 8K 0
AMAZON COM INC COM 945 5K 0
AMERICAN CENTY ETF TR AVANTIS RESPON U 5K 82K 0
AMERICAN CENTY ETF TR AVANTIS RESPONSI 2K 30K 0
AMERICAN CENTY ETF TR AVANTIS RESPONSI 907 18K 0
AMERICAN CENTY ETF TR AVANTIS CORE FI 18K 448K 0
AMERICAN CENTY ETF TR AVANTIS EMGMKT 6K 93K 0
AMERICAN CENTY ETF TR INTL EQT ETF 19K 299K 0
AMERICAN CENTY ETF TR US SML CP VALU 13K 147K 0
AMERICAN CENTY ETF TR US EQT ETF 23K 258K 0
APPLE INC COM 1K 7K 0
AUTOMATIC DATA PROCESSING IN COM 309 1K 0
BERKSHIRE HATHAWAY INC DEL CL B NEW 265 651 0
COLUMBIA ETF TR II EM CORE EX ETF 4K 137K 0
DIMENSIONAL ETF TRUST US CORE EQT MKT 23K 607K 0
DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 663 26K 0
DIMENSIONAL ETF TRUST US CORE EQUITY 2 460 14K 0
META PLATFORMS INC CL A 373 740 0
FIDELITY WISE ORIGIN BITCOIN SHS 1K 23K 0
GOLDMAN SACHS ETF TR INNOVAT EQ ETF 13K 222K 0
INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF 20K 99K 0
ISHARES GOLD TR ISHARES NEW 8K 178K 0
ISHARES TR IBOXX INV CP ETF 720 7K 0
ISHARES TR RUS 1000 GRW ETF 10K 28K 0
ISHARES TR GL CLEAN ENE ETF 264 20K 0
ISHARES TR MSCI INDIA SM CP 2K 29K 0
ISHARES U S ETF TR BLACKROCK SHORT 2K 40K 0
ISHARES TR CORE MSCI EAFE 2K 22K 0
ISHARES INC CORE MSCI EMKT 217 4K 0
ISHARES TR IBONDS DEC2026 252 11K 0
ISHARES TR IBONDS 27 ETF 252 11K 0
ISHARES TR SELF DRIVNG EV 244 9K 0
ISHARES TR IBDS DEC28 ETF 252 10K 0
ISHARES TR ESG AWR US AGRGT 251 5K 0
ISHARES TR IBONDS DEC 29 252 11K 0
ISHARES TR ESG SCRND S&P500 448 11K 0
ISHARES TR 0-3 MNTH TREASRY 9K 93K 0
ISHARES TR ESG MSCI USA ETF 458 10K 0
ISHARES TR IBONDS 29 TRM TS 250 12K 0
ISHARES TR IBONDS 28 TRM TS 250 11K 0
ISHARES TR IBONDS 27 TRM TS 250 11K 0
ISHARES TR IBONDS 26 TRM TS 250 11K 0
JPMORGAN CHASE & CO COM 1K 7K 0
MICROSOFT CORP COM 599 1K 0
PUBLIC SVC ENTERPRISE GRP IN COM 233 3K 0
SPDR SER TR S&P 600 SMCP VAL 555 7K 0
SPDR SER TR PORTFOLIO S&P500 28K 442K 0
SCHWAB STRATEGIC TR US LCAP GR ETF 3K 32K 0
VANGUARD WHITEHALL FDS HIGH DIV YLD 12K 99K 0
VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 22K 238K 0
VANGUARD MUN BD FDS TAX EXEMPT BD 2K 41K 0
VANGUARD INDEX FDS VALUE ETF 495 3K 0
VANGUARD INDEX FDS TOTAL STK MKT 8K 29K 0
VISA INC COM CL A 249 949 0