Hedge Fund Database

BELL ROCK CAPITAL, LLC

Adviser information for BELL ROCK CAPITAL, LLC last updated from Form ADV on July 19th, 2023. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 6
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 4

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 714 $192.7M
Non-Discretionary 0 $0
Total 714 $192.7M

Clients

Type Number RAUM
Individuals 233 $48.0M
HNW Individuals 58 $128.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 69 $16.3M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting services
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-65934
SEC ERA File Number 801-65934
SEC CIK Numbers 1756283
SEC CRD Numbers 139163
Legal Entity Identifier None

Principal Office

35568 AIRPORT ROAD
REHOBOTH BEACH
DE
United States
Monday - Friday, 9:00 A.M. TO 4:00 P.M.
Tel: 302-227-7608, Fax: 302-227-7609

Websites

www.instagram.com/bellrock www.facebook.com/bellrockcapitalgroup/ www.youtube.com/channel/ucxhsqp5-wbo9qidvbamer7q www.linkedin.com/company/bellrockcapital www.facebook.com/bellrockcapital/ www.bellrockcapital.com

Chief Compliance Officer

JACQUELYN BLUE
CHIEF FINANCIAL OFFICER AND CHIEF OPERATING OFFICER
35568 AIRPORT ROAD
REHOBOTH BEACH
DE
United States
Tel: 302-227-7607
Fax: 302-227-7609
(Full email address available in API data)

Regulatory Contact

CASSANDRA TOROIAN
MANAGING MEMBER
35568 AIRPORT ROAD
REHOBOTH BEACH
DE
United States
Tel: 302-227-7608
Fax: 302-227-7609
(Full email address available in API data)

Industry Affiliates

ANDRES FELIPE BONELL Real estate broker or dealer
BELL ROCK INSURANCE AGENCY, LLC Insurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
TOROIAN, MARGUERITE, CASSANDRA Individual – MANAGING MEMBER 10/2005 > 75%
BLUE, JACQUELYN, KERRY Individual – CHIEF FINANCIAL OFFICER, CHIEF OPERATIONS OFFICER, CHIEF COMPLIANCE OFFICER (CCO EFFECTIVE JULY 1, 2019) 01/2010 < 5%
MALVERN BANK NATIONAL ASSOCIATION Domestic Entity – MEMBER 07/2017 10-25%
REEVES, JACQUELINE Individual – MANAGING DIRECTOR 02/2021 < 5%

No. Employees, Historic

105020192020202120222023202410 on 7/19/201910 on 10/16/20199 on 2/12/20209 on 2/25/20209 on 6/11/20209 on 6/17/20209 on 9/2/20209 on 9/3/20209 on 11/4/20209 on 11/4/20209 on 2/19/20219 on 5/14/20219 on 5/27/20219 on 9/15/20219 on 10/27/20216 on 2/3/20226 on 2/15/20226 on 3/24/20226 on 3/24/20226 on 9/14/20226 on 2/21/20236 on 7/19/2023

RAUM, Historic

300M150M0201920202021202220232024220072544 on 7/19/2019220072544 on 10/16/2019173362284 on 2/12/2020173362284 on 2/25/2020173362284 on 6/11/2020173362284 on 6/17/2020173362284 on 9/2/2020173362284 on 9/3/2020173362284 on 11/4/2020173362284 on 11/4/2020198750684 on 2/19/2021198750684 on 5/14/2021198750684 on 5/27/2021198750684 on 9/15/2021198750684 on 10/27/2021237585120 on 2/3/2022237585120 on 2/15/2022237585120 on 3/24/2022237585120 on 3/24/2022237585120 on 9/14/2022192723522 on 2/21/2023192723522 on 7/19/2023

No. Clients, Historic

7003500201920202021202220232024608 on 7/19/2019608 on 10/16/2019446 on 2/12/2020446 on 2/25/2020446 on 6/11/2020446 on 6/17/2020446 on 9/2/2020446 on 9/3/2020446 on 11/4/2020446 on 11/4/2020472 on 2/19/2021472 on 5/14/2021472 on 5/27/2021472 on 9/15/2021472 on 10/27/2021383 on 2/3/2022383 on 2/15/2022383 on 3/24/2022383 on 3/24/2022383 on 9/14/2022360 on 2/21/2023360 on 7/19/2023

Holdings

From latest 13F, filed October 28th, 2022 for period ending September 30th, 2022
Name Class Value $USD # Shares Private Fund
ADVANCED MICRO DEVICES INC COM 452 7K –
ALPHABET INC CAP STK CL A 499 5K –
AMAZON COM INC COM 4K 38K –
AMERICAN EXPRESS CO COM 921 7K –
APPLE INC COM 13K 93K –
AT&T INC COM 175 11K –
BLACKROCK MUNIHLDGS NJ QLTY COM 131 11K –
BLACKROCK TAX MUNICPAL BD TR SHS 335 20K –
BRIGHAM MINERALS INC CL A COM 472 19K –
CALLAWAY GOLF CO COM 392 20K –
CAMPBELL SOUP CO COM 2K 47K –
CARNIVAL CORP COMMON STOCK 438 62K –
CHEVRON CORP NEW COM 677 5K –
CHURCH & DWIGHT CO INC COM 3K 35K –
CLOROX CO DEL COM 623 5K –
COCA COLA CO COM 913 16K –
CONNECTONE BANCORP INC COM 206 9K –
COSTCO WHSL CORP NEW COM 2K 3K –
CVS HEALTH CORP COM 1K 16K –
DIAGEO PLC SPON ADR NEW 878 5K –
DIGITAL WORLD ACQUISITION CO *W EXP 06/30/202 86 24K –
DISNEY WALT CO COM 476 5K –
DUPONT DE NEMOURS INC COM 243 5K –
ETF SER SOLUTIONS US GLB JETS 188 13K –
ETF SER SOLUTIONS DEFIANCE NEXT 305 11K –
FIRST TR EXCHANGE TRADED FD WTR ETF 522 7K –
FISKER INC CL A COM STK 168 22K –
FORD MTR CO DEL COM 3K 281K –
GLOBAL X FDS US INFR DEV ETF 252 11K –
HERSHEY CO COM 595 3K –
HOME DEPOT INC COM 844 3K –
HONEYWELL INTL INC COM 778 5K –
ICICI BANK LIMITED ADR 277 13K –
INNOVATIVE INDL PPTYS INC COM 1K 16K –
INTERNATIONAL BUSINESS MACHS COM 1K 9K –
INVESCO ACTVELY MNGD ETC FD OPTIMUM YIELD 561 35K –
INVESCO QQQ TR UNIT SER 1 2K 6K –
ISHARES GOLD TR ISHARES NEW 363 12K –
ISHARES INC MSCI BRAZIL ETF 359 12K –
ISHARES TR CORE S&P500 ETF 354 986 –
ISHARES TR US AER DEF ETF 1K 14K –
ISHARES TR NEW YORK MUN ETF 385 8K –
ISHARES TR AGENCY BOND ETF 1K 11K –
ISHARES TR FLTG RATE NT ETF 733 15K –
ISHARES TR BLACKROCK ULTRA 312 6K –
ISHARES TR MSCI INDIA SM CP 505 10K –
JETBLUE AWYS CORP COM 219 33K –
JOHNSON & JOHNSON COM 1K 8K –
KELLOGG CO COM 1K 19K –
KEYCORP COM 2K 145K –
KIMBERLY-CLARK CORP COM 239 2K –
LAUDER ESTEE COS INC CL A 289 1K –
LILLY ELI & CO COM 423 1K –
MALVERN BANCORP INC COM 863 60K –
MCCORMICK & CO INC COM NON VTG 272 4K –
MCDONALDS CORP COM 2K 8K –
MERCK & CO INC COM 280 3K –
MICROSOFT CORP COM 3K 15K –
MONDELEZ INTL INC CL A 211 4K –
NEXTERA ENERGY INC COM 645 8K –
NORWEGIAN CRUISE LINE HLDG L SHS 176 15K –
PFIZER INC COM 238 5K –
PIMCO HIGH INCOME FD COM SHS 189 41K –
PIMCO INCOME STRATEGY FD II COM 86 12K –
PROCTER AND GAMBLE CO COM 2K 19K –
PROSHARES TR PSHS ULTRA QQQ 2K 59K –
PROSHARES TR ULTRA FNCLS NEW 323 8K –
PROSHARES TR PET CARE ETF 286 6K –
PROSHARES TR ULTRPRO S&P500 418 15K –
PUBLIC SVC ENTERPRISE GRP IN COM 237 4K –
SANDY SPRING BANCORP INC COM 326 9K –
SCHLUMBERGER LTD COM STK 241 7K –
SHERWIN WILLIAMS CO COM 309 2K –
SPDR GOLD TR GOLD SHS 731 5K –
SPDR SER TR HLTH CR EQUIP 391 5K –
SPDR SER TR AEROSPACE DEF 378 4K –
TARGET CORP COM 1K 8K –
TEXAS INSTRS INC COM 205 1K –
VALLEY NATL BANCORP COM 249 23K –
VANECK ETF TRUST INVESTMENT GRD 340 14K –
VANGUARD BD INDEX FDS INTERMED TERM 313 4K –
VANGUARD INDEX FDS MCAP GR IDXVIP 295 2K –
VANGUARD INDEX FDS SML CP GRW ETF 212 1K –
VANGUARD INDEX FDS MID CAP ETF 693 4K –
VANGUARD INDEX FDS REAL ESTATE ETF 235 3K –
VANGUARD SCOTTSDALE FDS INT-TERM CORP 277 4K –
VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 230 3K –
VANGUARD SPECIALIZED FUNDS DIV APP ETF 317 2K –
VANGUARD WORLD FDS CONSUM STP ETF 505 3K –
VANGUARD WORLD FDS INF TECH ETF 530 2K –
VANGUARD WORLD FDS CONSUM DIS ETF 341 1K –
VANGUARD WORLD FDS MATERIALS ETF 454 3K –
VANGUARD WORLD FDS UTILITIES ETF 823 6K –
VISA INC COM CL A 954 5K –