VERITY ASSET MANAGEMENT

VERITY ASSET MANAGEMENT, INC. Legal Name

Adviser information for VERITY ASSET MANAGEMENT last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location North Carolina, United States

Employees

Total Number of Employees 64
Investment Advisory/Research 55
Registered Broker-Dealer Representatives 31
Registered State Investment Advisers 59
Licensed Agents of an Insurance Company 51
No. of Firms/People that Solicit Clients 6

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 8,036 $902.9M
Non-Discretionary 0 $0
Total 8,036 $902.9M

Clients

Type Number RAUM
Individuals 4,437 $333.2M
HNW Individuals 165 $317.8M
Banking or thrift institutions 0 $0
Investment companies 1 $74.3M
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 18 $19.0M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 16 $158.1M
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $483,303
Other 0 $0
Type Number
No. of Non-RAUM Clients 41
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for investment companiesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshopsADMINISTRATIVE SERVICES FOR ADVISORS
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-66730
SEC ERA File Number 801-66730
SEC CIK Numbers 1597298
SEC CRD Numbers 158667
Legal Entity Identifier None

Principal Office

280 S MANGUM ST
STE 550
DURHAM
NC
United States
Monday - Friday, 9:00 AM TO 5:00 PM
Tel: 919-490-6717, Fax: 919-489-8939

Chief Compliance Officer

GORDON T. WEGWART
PRESIDENT, CHIEF INVESTMENT OFFICER
280 S MANGUM ST
STE 550
DURHAM
NC
United States
Tel: 919-490-6717
Fax: 919-489-8939
(Full email address available in API data)

Regulatory Contact

MICHAEL R. HAZEN
COMPLIANCE OPERATIONS PRINCIPAL
280 S MANGUM ST
STE 550
DURHAM
NC
United States
Tel: 919-490-6717
Fax: 919-489-8939
(Full email address available in API data)

Industry Affiliates

GALBRAITH PLLC Lawyer or law firm
J. LEE MARTIN II, CPA, P.A. Accountant or accounting firm
JOHN C. RUDD, CPA Accountant or accounting firm
RICHARD CECCHI, CPA Accountant or accounting firm
STROEMER ACCOUNTING AND FINANCE Accountant or accounting firm
VERITY FINANCIAL GROUP Insurance company or agency
VERITY INVESTMENTS, INC. Broker-dealer, municipal securities dealer, or gov securities broker or dealer

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
VERITY FINANCIAL GROUP, INC. Domestic Entity PARENT COMPANY 07/1996 > 75%
WEGWART, GORDON, THOMAS Individual PRESIDENT/CHIEF COMPLIANCE OFFICER/CHIEF INVESTMENT OFFICER 09/1996 < 5%
MCGILL, SEAN, JENNINGS Individual VICE PRESIDENT / DIRECTOR OF ADVISOR SERVICES 09/1996 < 5%
SIMONSON, AMY, LOUISE Individual VICE PRESIDENT/FINANCE AND OPERATIONS 07/1996 < 5%
MUNSEY, JEFF, ALAN Individual VICE PRESIDENT 07/1996 < 5%
WEGWART, GORDON, THOMAS Individual VERITY FINANCIAL GROUP, INC. PRESIDENT/SHAREHOLDER 07/1996 25-50%

No. Employees, Historic

100500201920202021202220232024202538 on 8/15/201938 on 11/14/201938 on 11/15/201970 on 3/28/202070 on 6/23/202070 on 7/21/202070 on 9/22/202070 on 12/1/202070 on 1/18/202170 on 1/30/202179 on 3/31/202179 on 5/28/202179 on 8/6/202179 on 9/8/202179 on 12/2/202197 on 3/29/202297 on 5/10/202297 on 7/1/202297 on 9/2/202297 on 12/2/202297 on 12/2/202269 on 3/24/202369 on 4/3/202369 on 8/21/202369 on 10/9/202369 on 10/30/202369 on 12/1/202364 on 3/29/2024

RAUM, Historic

1B500M02019202020212022202320242025433817707 on 8/15/2019433817707 on 11/14/2019433817707 on 11/15/2019522405713 on 3/28/2020522405713 on 6/23/2020522405713 on 7/21/2020522405713 on 9/22/2020522405713 on 12/1/2020522405713 on 1/18/2021522405713 on 1/30/2021660906979 on 3/31/2021660906979 on 5/28/2021660906979 on 8/6/2021660906979 on 9/8/2021660906979 on 12/2/2021817766323 on 3/29/2022817766323 on 5/10/2022817766323 on 7/1/2022817766323 on 9/2/2022817766323 on 12/2/2022817766323 on 12/2/2022783152132 on 3/24/2023783152132 on 4/3/2023783152132 on 8/21/2023783152132 on 10/9/2023783152132 on 10/30/2023783152132 on 12/1/2023902895255 on 3/29/2024

No. Clients, Historic

5,0002,500020192020202120222023202420252471 on 8/15/20192471 on 11/14/20192471 on 11/15/20192687 on 3/28/20202687 on 6/23/20202687 on 7/21/20202687 on 9/22/20202687 on 12/1/20202687 on 1/18/20212687 on 1/30/20213699 on 3/31/20213699 on 5/28/20213699 on 8/6/20213699 on 9/8/20213699 on 12/2/20214832 on 3/29/20224832 on 5/10/20224832 on 7/1/20224832 on 9/2/20224832 on 12/2/20224832 on 12/2/20224187 on 3/24/20234187 on 4/3/20234187 on 8/21/20234187 on 10/9/20234187 on 10/30/20234187 on 12/1/20234641 on 3/29/2024

Holdings

From latest 13F, filed August 8th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
A10 NETWORKS INC C 1M 83K
ABBVIE INC COM C 281K 2K
Academy Sports and Outdoors Inc C 1M 26K
ADVANCED MICRO DEVICES INC C 2M 10K
ADVANCED MICRO DEVICES INC COM 2M 10K
AGCO CORP C 300K 3K
AIR LEASE CORP C 482K 10K
ALLIENT INC C 228K 9K
ALPHABET INC CAP STK CL A C 383K 2K
AMAZONCOM INC C 2M 9K
AMAZONCOM INC COM 2M 9K
AMGEN COMMON C 1M 4K
AMGEN INC COM 1M 4K
APPLE INC C 4M 19K
APPLE INC COM 4M 19K
ARES CAPITAL CORPORATION - CLOSED ENDFUND C 730K 35K
ATT INC COM C 349K 18K
AUTO DATA PROCESSING COM 269K 1K
AUTOMATIC DATA PROCESSING COM C 269K 1K
AVNET INC C 452K 9K
BANK OF NEW YORK MELLON CORP COM C 224K 4K
BERKSHIRE HATHAWAY INC C 612K 1
BERKSHIRE HATHAWAY INC COM USD00033 CLASS B CL B NEW 1M 3K
BERKSHIRE HATHAWAY INC DEL CL B NEW C 1M 3K
BLACKROCK INC C 219K 278
BLACKROCK LIMITED DURATION INCOME TRUSTCOMMON SHARES OF BENEFICIAL INTEREST CM 770K 55K
BOYD GAMING CORP C 335K 6K
BRISTOL MYERS SQUIBB CORPORATION C 325K 8K
BRISTOL-MYERS SQUIBB CO COM COM 325K 8K
BROADCOM INC C 708K 441
BROOKFIELD INFRASTRUCTURE PARTNERS LPLIMITED PARTNERSHIP UNITS C 231K 8K
CAMBER ENERGY INC COM COM 4K 38K
CAMPBELL SOUP C 266K 6K
CARRIAGE SERVICES INC CL A C 223K 8K
CATERPILLAR INC C 542K 2K
CATERPILLAR INC COM COM 542K 2K
CHARLES SCHWAB C 306K 4K
CHEVRON CORP NEW C 688K 4K
CHEVRON CORP NEW COM COM 688K 4K
CHINA YOCHAI INTERNATIONAL LTD C 207K 23K
COCA-COLA CO C 708K 11K
COCA-COLA CO COM 708K 11K
COMCAST CORP CL A C 430K 11K
COMMERCIAL METALS CO C 2M 37K
CONSUMER STAPLES SPDR ETF 363K 5K
CONTRA AVI GENOMIC MEDICINE INC C 4K 31K
COSTCO WHOLESALE CORP C 243K 285
COTERRA ENERGY INC C 1M 52K
CRACKER BARREL OLD COUNTRY STORE INC COM C 217K 5K
CVS HEALTH CORP C 260K 4K
DENTSPLY SIRONA INC COM C 427K 17K
DIGITAL REALTY TRUST INC COM 494K 3K
DIGITAL REALTY TRUST INC COMMON STOCK 001 PAR VALUE RHTA 494K 3K
DUKE ENERGY CORP NEW COM C 820K 8K
EASTMAN CHEMICAL COMPANY C 286K 3K
EATON VANCE LIMITED DURATION INCOME FUND CM 174K 18K
EATON VANCE SR FLTNG RATE TR COM CM 1M 110K
ECOLAB INC C 391K 2K
ELEVANCE HEALTH INC COM 407K 751
ELEVANCE HEALTH INC C 407K 751
ELI LILLYCO C 691K 763
ELI LILLY CO COM COM 691K 763
EMERSON ELEC CO C 630K 6K
EMERSON ELECTRIC CO COM 630K 6K
ENTERPRISE PRODS PARTNERS L P COM COM 2M 69K
ENTERPRISE PRODUCTS PARTNERS L P C 2M 69K
EVERGY INC C 253K 5K
EXXON MOBIL CORP COM C 332K 3K
FIDELITY LOW VOLATILITY FACTOR ETF LOW VOLITY ETF 563K 10K
FIDELITY LOW VOLATILITY FACTOR ETF ETF 563K 10K
FIDELITY NASDAQ COMPOSITE INDEX ETF CM 452K 6K
FIDELITY NASDAQ COMPOSITE INDEX ETF NASDAQ COMPSIT 452K 6K
FIRSTCASH HLDGS INC C 208K 2K
FRANKLIN RES INC COM C 296K 13K
GENERAL DYNAMICS CORP COM USD100 COM 456K 2K
GENERAL DYNAMICS CORPORATION C 456K 2K
GILEAD SCIENCE INC C 603K 9K
GLOBAL X DOW 30 COVERERD CALL ETF ETF 313K 14K
GLOBAL X FDS GLOBAL X FTSE ARGENTINA 20 ETF NEW ETF 271K 5K
GRAYSCALE BITCOIN TR BTC SHS REP COM UT SHS REP COM UT 286K 5K
GSK PLC SPONSORED ADR NEW C 365K 9K
GUESS INC C 291K 14K
HALOZYME THERAPEUTICS INC C 2M 41K
HARLEY DAVIDSON INC C 220K 7K
HEICO CORPORATION C 2M 7K
HEWLETT PACKARD ENTERPRISE CO COM C 300K 14K
HIGHPEAK ENERGY INC C 235K 17K
HONEYWELL INTERNATIONAL INC COM USD1 COM 303K 1K
HONEYWELL INTL C 303K 1K
HYSTER-YALE INC C 231K 3K
IBM CORP COM 3M 18K
INFINERA CORP COM C 240K 39K
INTERNATIONAL BUSINESS MACHINES CORP C 3M 18K
INTERNATIONAL SEAWAYS INC C 443K 7K
INTUIT INC C 483K 735
INVESCO BULLETSHARES 2024 HIGH YIELD CORPORATE BOND ETF ETF 4M 157K
INVESCO BULLETSHARES 2025 HIGH YIELD CORPORATE BOND ETF ETF 5M 225K
INVESCO OPTIMUM YIELD DIVERSIFIED COMMODITY STRATEGY NO K-1 ETF ETF 2M 174K
INVESCO QQQ TR UNIT SER 1 UNIT SER 1 252K 525
INVESCO QQQ TRUST ETF 252K 525
INVESCO SENIOR INCOME TRUST CM 139K 32K
INVESCO SENIOR LOAN ETF ETF 414K 20K
INVESCO SOLAR ETF ETF 597K 15K
INVESCO SP 500 EQUAL WEIGHT ETF ETF 3M 17K
INVESCO WATER RESOURCES ETF ETF 2M 34K
IONQ INC C 212K 30K
ISHARES BIOTECHNOLOGY ETF ETF 255K 2K
ISHARES COR TOTAL USD BOND MARKET THE ETF ETF 512K 11K
ISHARES CORE SP 500 ETF ETF 5M 10K
ISHARES CORE SP 500 ETF CORE S&P500 ETF 5M 10K
ISHARES CORE SP SMALL-CAP E CORE S&P SCP ETF 1M 10K
ISHARES CORE SP SMALL-CAP ETF ETF 1M 10K
ISHARES CORE SP US VALUE ETF CORE S&P US VLU 706K 8K
ISHARES GOLD TRUST WF 1M 24K
ISHARES SILVER TRUST WF 1M 43K
ISHARES SP 500 GROWTH ETF ETF 2M 17K
ISHARES SP 500 GROWTH ETF S&P 500 GRWT ETF 2M 17K
ISHARES SP SMALLCAP 600 GROWTH ETF ETF 210K 2K
ISHARES TR CHINA LARGE CAP ETF ETF 423K 16K
ISHARES TR CORE US VALUE ETF ETF 706K 8K
ISHARES TR MSCI USA QLT FCT MSCI USA QLT FCT 2M 14K
ISHARES TR PFD AND INCM SEC PFD AND INCM SEC 721K 23K
ISHARES TR RUS 1000 GRW ETF RUS 1000 GRW ETF 1M 3K
ISHARES TR RUSSELL 1000 GROWTH ETF ETF 1M 3K
ISHARES TR SP SMALL CAP 600 GROWTH ETF S&P SML 600 GWT 210K 2K
ISHARES TR SP US PFD STOCK INDEX FUND ETF 721K 23K
ISHARES TR US AER DEF ETF US AER DEF ETF 222K 2K
ISHARES TREASURY FLOATING RATE BD ETF ETF 226K 4K
J P MORGAN CHASECO COM C 284K 1K
J P MORGAN EXCHANGE-TRADED FD ETF 12M 216K
JOHNSONJOHNSON C 455K 3K
JOHNSON JOHNSON COM USD100 COM 455K 3K
JPMORGAN NASDAQ EQUITY PREMIUM INCOME ETF ETF 2M 42K
KELLANOVA C 406K 7K
KKR INCOME OPPORTUNITIES FD COM CM 246K 18K
KROGER CO C 219K 4K
LEAR CORP COM NEW C 208K 2K
LOCKHEED MARTIN CORP C 1M 2K
LOCKHEED MARTIN CORP COM USD100 COM 1M 2K
MADRIGAL PHARMACEUTICALS INC C 382K 1K
MAIN STREET CAPITAL CORPORATION - COMMON STOCK C 258K 5K
MARRIOTT VACATIONS WORLDWIDE CORP C 364K 4K
MASTERCARD INCORPORATED CLASS A COMMON C 347K 787
MATTHEWS INTERNATIONAL CORPORATION - CLASS A COMMON STOCK C 208K 8K
MCDONALD S CORP COM 590K 2K
MCDONALDS CORP C 590K 2K
MEDTRONIC PLC SHS ISINIE00BTN1Y115 C 422K 5K
MERCKCO INC NEW C 946K 8K
MICROSOFT CORP C 4M 8K
MICROSOFT CORP COM 4M 8K
MONDELEZ INTL INC CL A C 246K 4K
MOSAIC CO NEW COM C 830K 29K
MP MATERIALS CORP C 1M 91K
MSC INDL DIRECT INC CL A C 378K 5K
NORTHERN OILGAS INC C 454K 12K
NOVARTIS AG SPNSRD ADR ISIN:CH0012005267 C 403K 4K
NVIDIA CORP C 3M 23K
NXP SEMICONDUCTORS NV COM 530K 2K
OCCIDENTAL PETRO CORP C 255K 4K
OMNICOM GROUP INC COM C 422K 5K
ONEOK INC C 261K 3K
ORACLE CORP C 665K 5K
PACER US CASH COWS 100 ETF ETF 2M 28K
PALANTIR TECHNOLOGIES INC C 358K 14K
PATTERSON UTI ENERGY INC COM C 238K 23K
PAYCHEX INC C 217K 2K
PAYCHEX INC COM 217K 2K
PAYPAL HLDGS INC C 588K 10K
PEPSICO INC C 456K 3K
PEPSICO INC COM 456K 3K
PFIZER INC C 682K 24K
PFIZER INC COM 682K 24K
PHILIP MORRIS INTL COM 1M 14K
PHILIP MORRIS INTL INC COM C 1M 14K
PHILLIPS 66 COM C 602K 4K
PINNACLE WEST CAPITAL C 347K 5K
PROCTERGAMBLE C 256K 2K
PROCTER AND GAMBLE CO COM COM 256K 2K
PROSHARES TR ULTRASHORT 20 YR TREAS NEW ETF 941K 27K
PROSHARES TR ULTRASHORT FTSE EUROPE NEW JAN 2014 ETF 219K 28K
PROSHARES VIX SHORTTERM FUTURES ETF ETF 148K 14K
PUBLIC SERVICE ENTERPRISE GP C 273K 4K
RILEY EXPL PERMIAN INC C 249K 9K
RIVERNORTH/DOUBLELINE STRATEGIC OPPORTUNITY FUND INC C 331K 38K
ROCKWELL INTERNATIONAL CORPORATION C 301K 1K
ROKU INC COM CL A C 932K 16K
ROPER TECHNOLGIES INC COM C 376K 667
ROPER TECHNOLOGIES COM 376K 667
ROYAL GOLD INC C 2M 14K
RTX CORP C 230K 2K
RTX CORPORATION COM USD100 COM 230K 2K
SCHOLASTIC CORPORATION C 233K 7K
SELECT SECTOR SPDR TR ENERGY ENERGY 440K 5K
SHORT SP 500 PROSHARES ETF 3M 221K
SHUTTERSTOCK INC C 232K 6K
SKECHERS USA INC C 1M 18K
SKYWORKS SOLUTIONS INC COM C 1M 10K
SONIC AUTOMOTIVE INC C 220K 4K
SOUTHERN CO C 787K 10K
SOUTHERN CO COM 787K 10K
SPARTANNASH CO C 364K 19K
SPDR SER TR SP AEROSPACEDEFENSE ETF ETF 249K 2K
SPDR SER TR SP BIOTECH ETF ETF 2M 20K
SPDR SP 500 ETF TR TR UNIT ETF 23M 43K
SPROTT PHYSICAL GOLD TR UNIT CM 660K 37K
SUNCOKE ENERGY INC COM C 232K 24K
T ROWE PRICE CPTL APRCTNEQT ETF UIE 4M 114K
T ROWE PRICE GROUP INC C 700K 6K
TEREX CORPORATION C 362K 7K
TEUCRIUM COMMODITY TR WHEAT FD ETF 352K 66K
TEXAS INSTRUMENTS INC C 951K 5K
TEXAS INSTRUMENTS INC COM USD100 COM 951K 5K
TEXTRON INC C 2M 25K
THE CLOROX CO C 209K 2K
TRINITY INDUSTRIES C 392K 13K
UNION PAC CORP COM COM 418K 2K
UNION PACIFIC CORP C 418K 2K
UNITED BANKSHARES INC C 868K 27K
UNITED BANKSHARES INC COM 868K 27K
UNITED PARCEL SERVICE C 300K 2K
UNITED PARCEL SRVCCLASSB COM 300K 2K
UNITEDHEALTH GROUP INC COM C 311K 609
UNIVERSAL CORP (HOLDING CO) C 236K 5K
UR ENERGY INC COM ISINCA91688R1082 C 300K 214K
US ENERGY CORP C 118K 116K
VALMONT INDUSTRIES INC C 1M 5K
VANECK GOLD MINERS ETF ETF 455K 13K
VANGUARD CHARLOTTE FDS TOTAL INTL BD INDEX FD ETF 597K 12K
VANGUARD GROWTH VIPERS ETF 490K 1K
VANGUARD INDEX FDS SP 500 ETF SHS NEW ETF 602K 1K
VANGUARD INDEX FDS VANGUARD GROWTH ETF FORMERLY VANGUARD INDEX TR VIPERS GROWTH ETF 490K 1K
VANGUARD INDEX FDS VANGUARD TOTAL STK MKT ETF TOTAL STK MKT 2M 6K
VANGUARD INDEX FDS VANGUARD VALUE ETF FORMERLY VANGUARD INDEX TR VALUE ETF 660K 4K
VANGUARD INDEX FUNDS SP 500 ETF USD S&P 500 ETF SHS 602K 1K
VANGUARD INTERMEDIATE TERM TREASURY ETF ETF 1M 21K
VANGUARD SCOTTSDALE FDS VANGUARD LONG TERM GOVT BOND INDEX FD ETF 704K 12K
VANGUARD SMALL CAP VALUE ETF SM CP VAL ETF 2M 13K
VANGUARD SMALL-CAP GROWTH INDEX FUND SML CP GRW ETF 427K 2K
VANGUARD SMALL-CAP GROWTH VIPERS ETF 427K 2K
VANGUARD SMALL-CAP VALUE VIPERS ETF 2M 13K
VANGUARD STAR FD VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS ETF 5M 80K
VANGUARD TOTAL INTERNATIONAL STOCK INDEX FUND VG TL INTL STK F 5M 80K
VANGUARD TOTAL STOCK MARKET VIPERS ETF 2M 6K
VANGUARD VALUE VIPERS ETF 660K 4K
VERIZON COMMUNICATIONS C 407K 10K
VISA INC COM CL A C 490K 2K
VOLKSWAGEN AG UNSPONSORED ORDINARY SHARE ADS C 166K 14K
WALGREEN BOOTS ALLIANCE INC COM C 122K 10K
WALMART INC C 3M 43K
WALMART INC COM 3M 43K
WISDOMTREE TR INDIA EARNINGS FD ETF 925K 19K
WORTHINGTON ENTERPRISES INC C 766K 16K
WORTHINGTON STEEL INC C 809K 24K