LVZ, INC.

Adviser information for LVZ, INC. last updated from Form ADV on February 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Michigan, United States

Employees

Total Number of Employees 23
Investment Advisory/Research 18
Registered Broker-Dealer Representatives 2
Registered State Investment Advisers 14
Licensed Agents of an Insurance Company 10
No. of Firms/People that Solicit Clients 23

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 4,834 $853.4M
Non-Discretionary 241 $21.2M
Total 5,075 $874.6M

Clients

Type Number RAUM
Individuals 2,277 $667.8M
HNW Individuals 121 $184.7M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $452,000
Charitable organizations 7 $1.9M
State or municipal gov entities <5 $12.3M
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 10 $7.5M
Other 0 $0
Type Number
No. of Non-RAUM Clients 1
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-66772
SEC ERA File Number 801-66772
SEC CIK Numbers 1574408
SEC CRD Numbers 124228
Legal Entity Identifier None

Principal Office

240 SOUTH RIVER AVENUE
HOLLAND
MI
United States
Monday - Friday, 8AM - 5PM
Tel: 616-394-4994, Fax: 616-394-5986

Chief Compliance Officer

RYAN J. VANDER ZWART
CHIEF COMPLIANCE OFFICER
240 SOUTH RIVER AVE
HOLLAND
MI
United States
Tel: 616-394-4994
Fax: 616-394-5986
(Full email address available in API data)

Industry Affiliates

LVZ CONSULTING Accountant or accounting firm

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
VANDERZWART, RYAN, J Individual PRESIDENT/CHIEF COMPLIANCE OFFICER 01/2000 50-75%
BAUMANN, NATHAN, LOUIS Individual VICE PRESIDENT 01/2011 25-50%

No. Employees, Historic

30150201920202021202220232024202512 on 8/20/201912 on 1/17/202012 on 3/27/202012 on 5/19/202012 on 5/19/202012 on 6/26/202015 on 3/31/202115 on 5/10/202117 on 7/19/202116 on 12/22/202117 on 3/31/202218 on 10/3/202218 on 10/3/202218 on 11/3/202218 on 11/29/202221 on 3/31/202321 on 5/15/202321 on 6/2/202320 on 8/14/202322 on 9/11/202325 on 11/10/202323 on 2/29/2024

RAUM, Historic

1B500M02019202020212022202320242025509852000 on 8/20/2019509852000 on 1/17/2020662214000 on 3/27/2020662214000 on 5/19/2020662214000 on 5/19/2020662214000 on 6/26/2020775294000 on 3/31/2021775294000 on 5/10/2021775294000 on 7/19/2021775294000 on 12/22/2021917501000 on 3/31/2022917501000 on 10/3/2022917501000 on 10/3/2022917501000 on 11/3/2022917501000 on 11/29/2022808429000 on 3/31/2023808429000 on 5/15/2023808429000 on 6/2/2023808429000 on 8/14/2023808429000 on 9/11/2023808429000 on 11/10/2023874644000 on 2/29/2024

No. Clients, Historic

3,0001,500020192020202120222023202420251950 on 8/20/20191950 on 1/17/20202166 on 3/27/20202166 on 5/19/20202166 on 5/19/20202166 on 6/26/20202274 on 3/31/20212274 on 5/10/20212274 on 7/19/20212274 on 12/22/20212463 on 3/31/20222463 on 10/3/20222463 on 10/3/20222463 on 11/3/20222463 on 11/29/20222522 on 3/31/20232522 on 5/15/20232522 on 6/2/20232522 on 8/14/20232522 on 9/11/20232522 on 11/10/20232415 on 2/29/2024

Holdings

From latest 13F, filed July 24th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ALPHABET INC CAP STK CL A 440K 2K
ALPHABET INC CAP STK CL C 263K 1K
AMAZON COM INC COM 3M 13K
ANNALY CAPITAL MANAGEMENT IN COM NEW 424K 22K
APPFOLIO INC COM CL A 441K 2K
APPLE INC COM 5M 24K
APPLIED MATLS INC COM 880K 4K
ARISTA NETWORKS INC COM 557K 2K
BERKSHIRE HATHAWAY INC DEL CL B NEW 319K 783
BJS WHSL CLUB HLDGS INC COM 489K 6K
BLACKROCK ENHANCD CAP & INM COM 392K 20K
CADRE HLDGS INC COM 255K 8K
CASS INFORMATION SYS INC COM 915K 23K
CISCO SYS INC COM 352K 7K
CITIGROUP INC COM NEW 389K 6K
COHEN & STEERS CLOSED-END OP COM 171K 14K
COLUMBIA SELIGM PREM TECH GR COM 586K 18K
DEERE & CO COM 286K 765
DICKS SPORTING GOODS INC COM 318K 1K
DIMENSIONAL ETF TRUST INTL CORE EQT MK 56M 2M
DIMENSIONAL ETF TRUST US EQUITY ETF 4M 70K
DIMENSIONAL ETF TRUST US HIGH PROFITAB 65M 2M
DIMENSIONAL ETF TRUST CORE FIXED INCOM 3M 84K
DIMENSIONAL ETF TRUST US SMALL CAP ETF 2M 34K
DISNEY WALT CO COM 392K 4K
DUOLINGO INC CL A COM 266K 1K
EATON CORP PLC SHS 485K 2K
EATON VANCE TAX-MANAGED DIVE COM 141K 10K
EATON VANCE TAX-MANAGED GLOB COM 146K 18K
EATON VANCE TAX-MANAGED GLOB COM 120K 14K
ELI LILLY & CO COM 742K 820
EMERSON ELEC CO COM 301K 3K
EXTRA SPACE STORAGE INC COM 245K 2K
EXXON MOBIL CORP COM 462K 4K
FIDELITY COVINGTON TRUST HIGH DIVID ETF 956K 20K
FIDELITY COVINGTON TRUST QLTY FCTOR ETF 2M 36K
FIDELITY COVINGTON TRUST VLU FACTOR ETF 2M 37K
FIFTH THIRD BANCORP COM 273K 7K
FIRST TR EXCH TRADED FD III SHRT DUR MNG MUN 199K 10K
FIRST TR EXCH TRADED FD III PFD SECS INC ETF 478K 28K
FIRST TR EXCH TRD ALPHDX FD DEV MRK EX US 2M 29K
FIRST TR EXCHANGE-TRADED FD BUYWRIT INCM ETF 932K 41K
FIRST TR EXCHANGE-TRADED FD MANAGD MUN ETF 493K 10K
FIRST TR EXCHANGE-TRADED FD FIRST TR TA HIYL 1M 31K
FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF 91M 3M
FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 232K 5K
FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 429K 8K
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 465K 11K
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 236K 5K
FIRST TR EXCHNG TRADED FD VI FT VEST U.S 213K 6K
FIRST TR EXCHNG TRADED FD VI FT VEST U.S EQT 233K 7K
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 344K 9K
FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS 55M 1M
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 566K 12K
FIRST TR EXCHNG TRADED FD VI FT VEST U.S. 266K 8K
FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 277K 7K
FIRST TR LRG CP VL ALPHADEX COM SHS 3M 36K
FIRST TR LRGE CP CORE ALPHA COM SHS 2M 21K
FIRST TR MID CAP CORE ALPHAD COM SHS 2M 15K
FIRST TR SML CP CORE ALPHA F COM SHS 1M 12K
FIRST TRUST LRGCP GWT ALPHAD COM SHS 3M 23K
FISERV INC COM 529K 4K
FRANKLIN TEMPLETON ETF TR INCOME FOCUS ETF 2M 73K
FREEPORT-MCMORAN INC CL B 298K 6K
GAMCO GLOBAL GOLD NAT RES & COM SH BEN INT 207K 51K
GENERAL DYNAMICS CORP COM 571K 2K
GENTEX CORP COM 766K 23K
GLOBAL X FDS GLBL X MLP ETF 618K 13K
GOLDMAN SACHS ETF TR ACTIVEBETA US LG 568K 5K
GUGGENHEIM STRATEGIC OPPORTU COM SBI 309K 21K
HCA HEALTHCARE INC COM 287K 893
HOME DEPOT INC COM 338K 982
INTEGER HLDGS CORP COM 242K 2K
INTERNATIONAL BUSINESS MACHS COM 469K 3K
INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 216K 3K
INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 285K 3K
INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 231K 4K
INVESCO QQQ TR UNIT SER 1 456K 952
ISHARES INC CORE MSCI EMKT 2M 40K
ISHARES SILVER TR ISHARES 216K 8K
ISHARES TR MSCI USA MIN VOL 209K 2K
ISHARES TR S&P 100 ETF 2M 8K
ISHARES TR IBOXX INV CP ETF 42M 393K
ISHARES TR CORE S&P TTL STK 4M 34K
ISHARES TR IBOXX HI YD ETF 3M 36K
ISHARES TR RUS MID CAP ETF 263K 3K
ISHARES TR CORE S&P MCP ETF 63M 1M
ISHARES TR S&P 500 GRWT ETF 91M 980K
ISHARES TR CORE MSCI EAFE 1M 18K
ISHARES TR S&P 500 VAL ETF 79M 435K
ISHARES TR 0-5YR INVT GR CP 321K 7K
ISHARES TR MSCI USA ESG SLC 333K 3K
ISHARES TR CORE S&P SCP ETF 37M 343K
ISHARES TR CORE US AGGBD ET 30M 305K
ISHARES TR CORE 1 5 YR USD 399K 8K
ISHARES TR S&P MC 400VL ETF 3M 23K
ISHARES TR CORE S&P500 ETF 6M 10K
ISHARES U S ETF TR BLACKROCK SH DUR 1M 20K
J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 904K 18K
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 493K 9K
JACOBS SOLUTIONS INC COM 288K 2K
JPMORGAN CHASE & CO. COM 1M 6K
LIBERTY ALL-STAR GROWTH FD I COM 159K 30K
MACATAWA BK CORP COM 174K 12K
MARATHON PETE CORP COM 415K 2K
MCCORMICK & CO INC COM NON VTG 230K 3K
MICROSOFT CORP COM 2M 4K
NORTHERN LTS FD TR IV INSPIRE CORP BD 4M 171K
NORTHERN LTS FD TR IV INSPIRE SML/ MID 3M 80K
NORTHERN LTS FD TR IV INSPIRE 100 ETF 7M 184K
NUVEEN S&P 500 DYNAMIC OVERW COM 241K 15K
NVIDIA CORPORATION COM 628K 5K
PARKER-HANNIFIN CORP COM 278K 549
PARSONS CORP DEL COM 295K 4K
PHOTRONICS INC COM 417K 17K
PRINCIPAL EXCHANGE TRADED FD PRNC INVT GRAD 340K 17K
PROCTER AND GAMBLE CO COM 560K 3K
PROGRESSIVE CORP COM 305K 1K
ROPER TECHNOLOGIES INC COM 333K 591
S&P GLOBAL INC COM 203K 456
SELECT SECTOR SPDR TR FINANCIAL 824K 20K
SELECT SECTOR SPDR TR COMMUNICATION 1M 15K
SELECT SECTOR SPDR TR TECHNOLOGY 880K 4K
SHARKNINJA INC COM SHS 308K 4K
SOUTHERN CO COM 1M 16K
SPDR S&P 500 ETF TR TR UNIT 590K 1K
SPOTIFY TECHNOLOGY S A SHS 282K 899
STRYKER CORPORATION COM 1M 4K
TEREX CORP NEW COM 214K 4K
TESLA INC COM 351K 2K
THE TRADE DESK INC COM CL A 283K 3K
TIMOTHY PLAN US LRGMD CP CORE 3M 67K
TIMOTHY PLAN HIG DV STK ETF 2M 64K
TIMOTHY PLAN INTL ETF 3M 101K
TORO CO COM 224K 2K
UNITED RENTALS INC COM 230K 356
UNITEDHEALTH GROUP INC COM 289K 568
VALVOLINE INC COM 339K 8K
VANGUARD INDEX FDS TOTAL STK MKT 229K 856
VISA INC COM CL A 768K 3K
VOYA GLBL EQTY DIV & PREM OP COM 69K 14K
WALMART INC COM 530K 8K
WEC ENERGY GROUP INC COM 449K 6K