SOUTHERN FINANCIAL GROUP, LLC

Adviser information for SOUTHERN FINANCIAL GROUP, LLC last updated from Form ADV on February 14th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Alabama, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 2
Registered Broker-Dealer Representatives 2
Registered State Investment Advisers 2
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 2,409 $854.8M
Non-Discretionary 0 $0
Total 2,409 $854.8M

Clients

Type Number RAUM
Individuals 845 $308.9M
HNW Individuals 259 $544.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $394,720
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $1.2M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1110

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesCONSULTING, TAX PREPARATION, ESTATE SETTLEMENT SERVICES
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-67489
SEC ERA File Number 801-67489
SEC CIK Numbers None
SEC CRD Numbers 142644
Legal Entity Identifier None

Principal Office

700 CORPORATE PARKWAY
BIRMINGHAM
AL
United States
Monday - Friday, 8:00 AM TO 5:00 PM (FRIDAY 8:00 AM TO 3:00 PM)
Tel: 205.383.1415, Fax: 205.383.1416

Chief Compliance Officer

DAVID FRANKLIN PAINTER
MEMBER
700 CORPORATE PARKWAY
BIRMINGHAM
AL
United States
Tel: 205.383.1415
Fax: 205.383.1416
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
PAINTER, DAVID, FRANKLIN Individual MEMBER, CHIEF COMPLIANCE OFFICER 11/2006 25-50%
HOLDER, CHRISTOPHER, TODD Individual MEMBER, CHIEF FINANCIAL OFFICER 11/2006 50-75%

No. Employees, Historic

10502020202120222023202420259 on 1/28/20209 on 5/18/20208 on 2/26/20218 on 2/23/20228 on 1/31/20238 on 2/1/20248 on 2/14/2024

RAUM, Historic

900M450M0202020212022202320242025631712382 on 1/28/2020631712382 on 5/18/2020705414868 on 2/26/2021837333601 on 2/23/2022741138703 on 1/31/2023854835245 on 2/1/2024854835245 on 2/14/2024

No. Clients, Historic

2,0001,00002020202120222023202420251142 on 1/28/20201142 on 5/18/20201258 on 2/26/20211227 on 2/23/20221238 on 1/31/20231110 on 2/1/20241110 on 2/14/2024