TRUENORTH WEALTH

ASSOCIATION FINANCIAL SERVICES INC. Legal Name

Adviser information for TRUENORTH WEALTH last updated from Form ADV on March 19th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization	Corporation
Fiscal Year End	DECEMBER
Legal Location	Nevada, United States

Employees

Total Number of Employees	17
Investment Advisory/Research	8
Registered Broker-Dealer Representatives	0
Registered State Investment Advisers	8
Licensed Agents of an Insurance Company	0
No. of Firms/People that Solicit Clients	2

RAUM

Provides Management of Securities Portfolios	Yes

Type	Accounts	RAUM
Discretionary	0	$0
Non-Discretionary	2,536	$1.0B
Total	2,536	$1.0B

Clients

Type	Number	RAUM
Individuals	594	$184.4M
HNW Individuals	198	$595.2M
Banking or thrift institutions	0	$0
Investment companies	0	$0
Business development companies	0	$0
Pooled investment vehicles	0	$0
Pension and profit sharing plans	0	$0
Charitable organizations	10	$5.1M
State or municipal gov entities	0	$0
Other investment advisers	0	$0
Insurance companies	0	$0
Sovereign wealth funds and foreign official institutions	0	$0
Corporations or other businesses	0	$0
Other	100	$232.7M

Type	Number
No. of Non-RAUM Clients	14
No. of Non-U.S. Clients	0
No. of Financial Planning Clients	1000

Services

Advisory Services	Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesPublication of periodicals or newslettersEducational seminars/workshops
Compensation	% of AUMHourly chargesINSTITUTIONAL CLIENTS PRICED ON CASE-BY-CASE BASIS

Wrap Fee Program

Offers Wrap Fee Program	Yes

Acting As	RAUM
Sponsor	0
Portfolio Manager	0
Both for Same	815.3M

Portfolio Manager to Program	Sponsor
ASSOCIATION FINANCIAL SERVICES, INC. WRAP PROGRAM	TRUENORTH WEALTH

Identifiers

SEC RIA File Number	801-68446
SEC ERA File Number	801-68446
SEC CIK Numbers	None
SEC CRD Numbers	142205
Legal Entity Identifier	None

Principal Office

1935 VINE STREET, SUITE 120
SALT LAKE CITY
UT
United States

Monday - Friday, 9AM - 5PM

Tel: 801-274-1820, Fax: 801-274-1821

Websites

www.facebook.com/imafinancialservices/ www.facebook.com/truenorthwealth/ www.truenorthwealth.com www.tnrs.com www.imafs.org www.facebook.com/truenorthretirementservices/ www.facebook.com/truenorthretire www.linkedin.com/company/truenorth-wealth/ www.linkedin.com/company/truenorthretire/ www.linkedin.com/company/idaho-financial-services/

Chief Compliance Officer

JARED EMPEY

1935 VINE STREET

SUITE 120

SALT LAKE CITY

United States

Tel: 801-274-1820

Fax: 801-274-1821

J****@******************M

(Full email address available in API data)

Regulatory Contact

SAMUEL WATKINS

CHIEF EXECUTIVE OFFICER