Hedge Fund Database

DIVERSIFY WEALTH MANAGEMENT LLC

FIRSTPURPOSE WEALTH LLC Legal Name

Adviser information for DIVERSIFY WEALTH MANAGEMENT LLC last updated from Form ADV on March 29th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Utah, United States

Employees

Total Number of Employees 46
Investment Advisory/Research 24
Registered Broker-Dealer Representatives 13
Registered State Investment Advisers 24
Licensed Agents of an Insurance Company 5
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 3,376 $531.2M
Non-Discretionary 40 $9.0M
Total 3,416 $540.2M

Clients

Type Number RAUM
Individuals 1,170 $233.7M
HNW Individuals 209 $305.9M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $325,854
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $306,443
Other 0 $0
Type Number
No. of Non-RAUM Clients 3
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees
Other Business Activities Accountant or accounting firm

Identifiers

SEC RIA File Number 801-68547
SEC ERA File Number 801-68547
SEC CIK Numbers 1800453
SEC CRD Numbers 145593
Legal Entity Identifier None

Principal Office

462 E 800 N
OREM
UT
United States
Monday - Friday, 8:30 AM TO 5:00 PM
Tel: 801-221-2939, Fax: 801-221-4654

Websites

www.ljcooper.com

Chief Compliance Officer

SCOTT CARLSON
PARTNER
462 E 800 N
OREM
UT
United States
Tel: 801-221-2939
(Full email address available in API data)

Regulatory Contact

KENNETH BOWN
PARTNER
462 E 800 N
OREM
UT
United States
Tel: 801-221-2939
Fax: 801-221-4654
(Full email address available in API data)

Industry Affiliates

DFPG INVESTMENTS, LLC Broker-dealer, municipal securities dealer, or gov securities broker or dealerOther investment adviser, including financial planners
DIVERSIFY ADVISORY SERVICES, LLC Other investment adviser, including financial planners
DIVERSIFY WEALTH MANAGEMENT, LLC Other investment adviser, including financial planners

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
CARLSON, SCOTT, MATTHEW Individual – CHIEF COMPLIANCE OFFICER AND OPERATIONS DIRECTOR 07/2022 < 5%
FALCON PARK CAPITAL, LC Domestic Entity – LIMIITED LIABILITY COMPANY 01/2024 > 75%

No. Employees, Historic

60300201920202021202220232024202519 on 4/11/201919 on 2/28/202019 on 6/30/202019 on 10/6/202036 on 2/25/202136 on 4/15/202136 on 7/27/202136 on 1/14/202251 on 2/23/202251 on 3/7/202251 on 7/12/202251 on 10/24/202246 on 2/16/202346 on 10/10/202346 on 11/7/202346 on 1/18/202446 on 1/22/202446 on 1/25/202446 on 3/29/2024

RAUM, Historic

600M300M02019202020212022202320242025249522106 on 4/11/2019307743515 on 2/28/2020307743515 on 6/30/2020307743515 on 10/6/2020353390407 on 2/25/2021353390407 on 4/15/2021353390407 on 7/27/2021353390407 on 1/14/2022466943100 on 2/23/2022466943100 on 3/7/2022466943100 on 7/12/2022466943100 on 10/24/2022458072364 on 2/16/2023458072364 on 10/10/2023458072364 on 11/7/2023458072364 on 1/18/2024458072364 on 1/22/2024458072364 on 1/25/2024540220811 on 3/29/2024

No. Clients, Historic

2,0001,00002019202020212022202320242025905 on 4/11/2019996 on 2/28/2020996 on 6/30/2020996 on 10/6/20201106 on 2/25/20211106 on 4/15/20211106 on 7/27/20211106 on 1/14/20221213 on 2/23/20221213 on 3/7/20221213 on 7/12/20221213 on 10/24/20221311 on 2/16/20231311 on 10/10/20231311 on 11/7/20231311 on 1/18/20241311 on 1/22/20241311 on 1/25/20241384 on 3/29/2024

Holdings

From latest 13F, filed April 25th, 2024 for period ending March 31st, 2024
Name Class Value $USD # Shares Private Fund
ADOBE INC COM 1M 2K –
AIRBNB INC COM CL A 2M 13K –
ALPHABET INC CAP STK CL C 3M 22K –
AMERICAN EXPRESS CO COM 3M 14K –
APPLE INC COM 3M 17K –
ASANA INC CL A 2M 118K –
ASANA INC CL A 4 2K –
BERKSHIRE HATHAWAY INC DEL CL B NEW 3M 7K –
BROADCOM INC COM 4M 3K –
CELSIUS HLDGS INC COM NEW 2M 28K –
CHIPOTLE MEXICAN GRILL INC COM 3M 1K –
COSTCO WHSL CORP NEW COM 3M 4K –
DANAHER CORPORATION COM 3M 10K –
DOMO INC COM CL B 151K 17K –
FIDELITY MERRIMACK STR TR TOTAL BD ETF 4M 97K –
GENERAL DYNAMICS CORP COM 3M 11K –
HOME DEPOT INC COM 3M 8K –
HONEYWELL INTL INC COM 2M 12K –
ISHARES TR FALN ANGLS USD 4M 149K –
ISHARES TR ISHS 1-5YR INVS 3M 51K –
ISHARES TR MSCI USA QLT FCT 15M 93K –
LULULEMON ATHLETICA INC COM 2M 5K –
LULULEMON ATHLETICA INC COM 4K 200 –
MARRIOTT INTL INC NEW CL A 3M 13K –
MEDTRONIC PLC SHS 2M 27K –
MICROSOFT CORP COM 4M 9K –
NIKOLA CORP COM 1M 1M –
NVIDIA CORPORATION COM 304K 336 –
ORACLE CORP COM 3M 25K –
PALO ALTO NETWORKS INC COM 4M 14K –
PEPSICO INC COM 2M 14K –
PGIM ETF TR PGIM ULTRA SH BD 2M 38K –
PURPLE INNOVATION INC COM 58K 33K –
RIVIAN AUTOMOTIVE INC COM CL A 1M 99K –
RTX CORPORATION COM 3M 26K –
SALESFORCE INC COM 4M 12K –
SCHWAB CHARLES CORP COM 3M 42K –
SCHWAB STRATEGIC TR US BRD MKT ETF 584K 10K –
SERVICENOW INC COM 3M 5K –
SHOPIFY INC CL A 3M 38K –
SOFI TECHNOLOGIES INC COM 280K 38K –
SPDR DOW JONES INDL AVERAGE UT SER 1 335K 841 –
SPDR S&P 500 ETF TR TR UNIT 27M 51K –
SSGA ACTIVE ETF TR BLACKSTONE SENR 2M 40K –
STRYKER CORPORATION COM 2M 6K –
SUNRUN INC COM 3M 207K –
TESLA INC COM 471K 3K –
TEXAS INSTRS INC COM 2M 14K –
TRAEGER INC COMMON STOCK 327K 129K –
UNITED PARCEL SERVICE INC CL B 2M 14K –
UNITEDHEALTH GROUP INC COM 3M 5K –
VANGUARD INDEX FDS MID CAP ETF 7M 27K –
VANGUARD INDEX FDS S&P 500 ETF SHS 347K 721 –
VANGUARD INDEX FDS SMALL CP ETF 7M 29K –
VANGUARD WHITEHALL FDS EM MK GOV BD ETF 2M 28K –
VANGUARD WORLD FD INF TECH ETF 6M 12K –
WALMART INC COM 3M 48K –
WASTE MGMT INC DEL COM 2M 10K –
WISDOMTREE TR ITL HDG QTLY DIV 6M 127K –
ZSCALER INC COM 3M 15K –