BRIDGE ADVISORY LLC
Adviser information for BRIDGE ADVISORY LLC last updated from Form ADV on January 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Limited Liability Company |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | California, United States |
Employees
| Total Number of Employees | 18 |
|---|---|
| Investment Advisory/Research | 18 |
| Registered Broker-Dealer Representatives | 0 |
| Registered State Investment Advisers | 13 |
| Licensed Agents of an Insurance Company | 5 |
| No. of Firms/People that Solicit Clients | 5 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 1,250 | $430.2M |
| Non-Discretionary | 81 | $22.4M |
| Total | 1,331 | $452.6M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 332 | $118.1M |
| HNW Individuals | 149 | $333.7M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | <5 | $798,111 |
| Charitable organizations | 0 | $0 |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | <5 | $22,375 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 0 | $0 |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 0 |
| No. of Non-U.S. Clients | 0 |
| No. of Financial Planning Clients | 251-500 |
Services
| Advisory Services | Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers) |
|---|---|
| Compensation | % of AUMHourly chargesFixed fees |
| Other Business Activities | Real estate broker, dealer, or agentInsurance broker or agentBRIDGE SPORTS WEALTH A DIVISION OF BRIDGE ADVISORY |
Identifiers
| SEC RIA File Number | 801-69681 |
|---|---|
| SEC ERA File Number | 801-69681 |
| SEC CIK Numbers | None |
| SEC CRD Numbers | 148282 |
| Legal Entity Identifier | None |
Principal Office
123 S. MARENGO AVENUESUITE 200
PASADENA
CA
United States
Monday - Friday, 9:00 AM - 5:00 PM
Tel: 626-795-3062, Fax: 626-795-3063
Chief Compliance Officer
WARREN YEE
DIR. OF OPERATIONS
123 S. MARENGO AVENUE
SUITE 200
PASADENA
CA
United States
Tel:
626-795-3062
Fax:
626-795-3063
W*****@*****************M
(Full email address available in API data)
Industry Affiliates
| ADDWEALTH ADVISORS, LLC | Other investment adviser, including financial planners |
| PENNIALL INSURANCE SERVICES, LLC | Insurance company or agency |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| PHC, INC. | Domestic Entity | – | HOLDING COMPANY | 07/2016 | > 75% |
| PENNIALL, DAVID, RICKARD | Individual | PHC, INC. | CEO | 07/2016 | > 75% |
| PENNIALL, DAVID, RICKARD | Individual | – | PRESIDENT | 12/2017 | < 5% |
| BURNETT, VANESSA, YOUNG | Individual | – | PARTNER, SENIOR WEALTH MANAGER, CEO | 07/2019 | 5-10% |
| YEE, WARREN | Individual | – | CHIEF COMPLIANCE OFFICER (01/2022) | 01/2022 | < 5% |
| Colletta, Nicholas, Michael | Individual | – | CHIEF INVESTMENT OFFICER | 01/2024 | < 5% |