DIVERSIFIED FINANCIAL ADVISORS, LLC

Adviser information for DIVERSIFIED FINANCIAL ADVISORS, LLC last updated from Form ADV on March 30th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Missouri, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 5
Registered Broker-Dealer Representatives 5
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 862 $445.1M
Non-Discretionary 3 $6.1M
Total 865 $451.2M

Clients

Type Number RAUM
Individuals 441 $88.8M
HNW Individuals 30 $52.7M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 132 $309.7M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly charges
Other Business Activities Registered representative of a broker-dealerInsurance broker or agent

Identifiers

SEC RIA File Number 801-70541
SEC ERA File Number 801-70541
SEC CIK Numbers None
SEC CRD Numbers 118261
Legal Entity Identifier 45-1575390

Principal Office

14323 SOUTH OUTER FORTY DRIVE
SUITE 210 SOUTH
TOWN AND COUNTRY
MO
United States
Monday - Friday, 9-5 MON-THURS, 9-4:30 FRIDAYS
Tel: 800-307-0376, Fax: 314-786-9001

Chief Compliance Officer

CYNTHIA D. MOYNIHAN
FINANCIAL ADVISOR
14323 SOUTH OUTER FORTY DRIVE
SUITE 210 SOUTH
TOWN AND COUNTRY
MO
United States
Tel: 800-307-0376
Fax: 314-786-9001
(Full email address available in API data)

Regulatory Contact

JOHN MOYNIHAN
PRESIDENT, OWNER
14323 S. OUTER 40 DRIVE
ST. LOUIS
MO
United States
Tel: 800-307-0376
Fax: 314-786-9001
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
MOYNIHAN, JOHN, JOSEPH Individual PRESIDENT, OWNER 01/1987 > 75%
MOYNIHAN, CYNTHIA, DIANE Individual CHIEF COMPLIANCE OFFICER 04/1994 < 5%

No. Employees, Historic

10502020202120222023202420254 on 6/18/20205 on 4/1/20216 on 3/31/20225 on 3/31/20235 on 11/20/20235 on 3/30/2024

RAUM, Historic

500M250M0202020212022202320242025331511639 on 6/18/2020414099066 on 4/1/2021459286058 on 3/31/2022381495508 on 3/31/2023381495508 on 11/20/2023451188042 on 3/30/2024

No. Clients, Historic

1,0005000202020212022202320242025601 on 6/18/2020456 on 4/1/2021574 on 3/31/2022991 on 3/31/2023991 on 11/20/2023603 on 3/30/2024