401K GENERATION

Adviser information for 401K GENERATION last updated from Form ADV on March 27th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 34
Investment Advisory/Research 6
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 6
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 168 $109.5M
Non-Discretionary 11 $30.0M
Total 179 $139.5M

Clients

Type Number RAUM
Individuals 63 $18.8M
HNW Individuals <5 $30.0M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 78 $90.7M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)ERISA 3 (16) SERVICES
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-71606
SEC ERA File Number 801-71606
SEC CIK Numbers None
SEC CRD Numbers 154279
Legal Entity Identifier None

Principal Office

237 S WESTMONTE DRIVE
SUITE 300
ALTAMONTE SPRINGS,
FL
United States
Monday - Friday, 8:00AM-8:00PM
Tel: (407) 636-6689, Fax: (888) 469-2970

Chief Compliance Officer

MARLENE NITSCH
CHIEF COMPLIANCE OFFICER
237 S WESTMONTE DRIVE
SUITE 300
ALTAMONTE SPRINGS,
FL
United States
Tel: 407 636-6833
Fax: (888) 469-2970
(Full email address available in API data)

Regulatory Contact

CHRIS AUSTIN
ARC
237 S WESTMONTE DRIVE
SUITE 300
ALTAMONTE SPRINGS,
FL
United States
Tel: (407) 636-6231
Fax: (888) 469-2970
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ROJAS, KELLI, DIANE Individual PRESIDENT 01/2012 50-75%
ROJAS, EDWARD Individual CEO 05/2014 50-75%
Nitsch, Marlene, Jarrett Individual CHIEF COMPLIANCE OFFICER 02/2018 < 5%
kincaid, brenda, dawn Individual CHIEF OPERATING OFFICER 07/2020 < 5%

No. Employees, Historic

40200201920202021202220232024202515 on 9/9/201931 on 3/30/202031 on 6/30/202031 on 7/24/202034 on 3/15/202134 on 4/7/202134 on 3/25/202234 on 11/8/202235 on 3/28/202335 on 11/21/202334 on 3/27/2024

RAUM, Historic

300M150M02019202020212022202320242025108977811 on 9/9/2019270370132 on 3/30/2020270370132 on 6/30/2020270370132 on 7/24/2020241786616 on 3/15/2021241786616 on 4/7/2021142979202 on 3/25/2022142979202 on 11/8/2022130583157 on 3/28/2023130583157 on 11/21/2023139485277 on 3/27/2024

No. Clients, Historic

40020002019202020212022202320242025304 on 9/9/2019253 on 3/30/2020253 on 6/30/2020253 on 7/24/2020230 on 3/15/2021230 on 4/7/2021221 on 3/25/2022221 on 11/8/2022180 on 3/28/2023180 on 11/21/2023141 on 3/27/2024