PRENTICE WEALTH MANAGEMENT LLC

Adviser information for PRENTICE WEALTH MANAGEMENT LLC last updated from Form ADV on March 19th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location New York, United States

Employees

Total Number of Employees 11
Investment Advisory/Research 4
Registered Broker-Dealer Representatives 3
Registered State Investment Advisers 4
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 2

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,553 $378.4M
Non-Discretionary 12 $15.1M
Total 1,565 $393.5M

Clients

Type Number RAUM
Individuals 757 $258.7M
HNW Individuals 42 $100.2M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $372,241
State or municipal gov entities 0 $0
Other investment advisers <5 $10.6M
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $23.6M
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesSubscription feesFixed fees

Chief Compliance Officer

WILLIAM J. PRENTICE II
PRESIDENT, MANAGING PARTNER
1150 PENFIELD RD.
ROCHESTER
NY
United States
Tel: 585-218-0001
Fax: 585-218-0097
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
PRENTICE, WILLIAM, JAMES Individual CHIEF COMPLIANCE OFFICER/MANAGING MEMBER 01/2012 > 75%
TESORO, SHAWN, STEPHEN Individual CHIEF INVESTMENT OFFICER/ PART OWNER 01/2018 25-50%

No. Employees, Historic

2010020192020202120222023202420258 on 7/3/20198 on 7/3/20198 on 2/12/20208 on 6/24/20208 on 7/27/20208 on 7/27/20209 on 8/26/20209 on 3/30/20219 on 4/7/202111 on 4/26/202111 on 5/12/202111 on 5/21/202111 on 11/23/202111 on 3/14/202211 on 4/26/202211 on 5/4/202211 on 10/27/202212 on 2/21/202312 on 3/22/202312 on 4/13/202312 on 9/20/202311 on 1/29/202411 on 3/19/2024

RAUM, Historic

400M200M02019202020212022202320242025192407819 on 7/3/2019192407819 on 7/3/2019206822795 on 2/12/2020206822795 on 6/24/2020206822795 on 7/27/2020206822795 on 7/27/2020206822795 on 8/26/2020251811338 on 3/30/2021251811338 on 4/7/2021251811338 on 4/26/2021251811338 on 5/12/2021251811338 on 5/21/2021251811338 on 11/23/2021358752325 on 3/14/2022358752325 on 4/26/2022358752325 on 5/4/2022358752325 on 10/27/2022295262571 on 2/21/2023295262571 on 3/22/2023295262571 on 4/13/2023295262571 on 9/20/2023393455154 on 1/29/2024393455154 on 3/19/2024

No. Clients, Historic

80040002019202020212022202320242025616 on 7/3/2019616 on 7/3/2019611 on 2/12/2020611 on 6/24/2020611 on 7/27/2020611 on 7/27/2020611 on 8/26/2020606 on 3/30/2021606 on 4/7/2021606 on 4/26/2021606 on 5/12/2021606 on 5/21/2021606 on 11/23/2021716 on 3/14/2022716 on 4/26/2022716 on 5/4/2022716 on 10/27/2022677 on 2/21/2023677 on 3/22/2023677 on 4/13/2023677 on 9/20/2023799 on 1/29/2024799 on 3/19/2024

Holdings

From latest 13F, filed July 11th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
ABBOTT LABS COM 494K 5K
ABBVIE INC COM 1M 6K
ACCENTURE PLC IRELAND SHS CLASS A 475K 2K
ADOBE INC COM 821K 1K
ADVANCED MICRO DEVICES INC COM 659K 4K
ALLSTATE CORP COM 490K 3K
ALPHABET INC CAP STK CL A 1M 7K
ALPHABET INC CAP STK CL C 526K 3K
AMAZON COM INC COM 2M 10K
AMERIPRISE FINL INC COM 2M 4K
AMGEN INC COM 274K 877
APPLE INC COM 2M 12K
APPLIED MATLS INC COM 309K 1K
BALL CORP COM 274K 5K
BANK AMERICA CORP COM 719K 18K
BERKSHIRE HATHAWAY INC DEL CL B NEW 2M 4K
BLACKROCK ETF TRUST II HIGH YLD MUNI IN 5M 226K
BLACKROCK INC COM 217K 276
BLACKSTONE INC COM 810K 7K
BOOKING HOLDINGS INC COM 329K 83
BRISTOL-MYERS SQUIBB CO COM 291K 7K
BROADCOM INC COM 1M 710
CHEVRON CORP NEW COM 486K 3K
CISCO SYS INC COM 524K 11K
CITIGROUP INC COM NEW 283K 4K
COCA COLA CO COM 588K 9K
COLUMBIA ETF TR I DIVERSIFID FXD 9M 503K
COMCAST CORP NEW CL A 531K 14K
CONSTELLATION BRANDS INC CL A 914K 4K
COSTCO WHSL CORP NEW COM 2M 2K
CVS HEALTH CORP COM 508K 9K
DANAHER CORPORATION COM 636K 3K
DBX ETF TR XTRCKR MSCI US 4M 74K
DISNEY WALT CO COM 569K 6K
ELI LILLY & CO COM 1M 1K
EXXON MOBIL CORP COM 2M 15K
FRANKLIN TEMPLETON ETF TR HIGH YIELD CORP 16M 683K
GENERATIONS BANCORP NY INC COM 772K 75K
GOLDMAN SACHS GROUP INC COM 2M 5K
HOME DEPOT INC COM 648K 2K
HONEYWELL INTL INC COM 532K 2K
INTERNATIONAL BUSINESS MACHS COM 864K 5K
INTUIT COM 241K 366
INVESCO EXCHANGE TRADED FD T S&P 100 EQL WIGH 11M 121K
ISHARES TR CORE US AGGBD ET 31M 319K
ISHARES TR CORE S&P500 ETF 391K 714
ISHARES TR 7-10 YR TRSY BD 747K 8K
J P MORGAN EXCHANGE TRADED F HIGH YIELD MUNI 4M 72K
J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 631K 11K
J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 362K 7K
J P MORGAN EXCHANGE TRADED F MUNICIPAL ETF 2M 46K
J P MORGAN EXCHANGE TRADED F INCOME ETF 8M 175K
JACOBS SOLUTIONS INC COM 500K 4K
JOHNSON & JOHNSON COM 734K 5K
JPMORGAN CHASE & CO COM 2M 11K
LINDE PLC SHS 590K 1K
LOCKHEED MARTIN CORP COM 486K 1K
LOWES COS INC COM 309K 1K
M & T BK CORP COM 310K 2K
MASTERCARD INCORPORATED CL A 1M 3K
MCDONALDS CORP COM 522K 2K
MERCK & CO INC COM 1M 9K
META PLATFORMS INC CL A 901K 2K
MICRON TECHNOLOGY INC COM 389K 3K
MICROSOFT CORP COM 5M 11K
MONDELEZ INTL INC CL A 311K 5K
NETFLIX INC COM 556K 824
NEXTERA ENERGY INC COM 1M 18K
NIKE INC CL B 315K 4K
NVIDIA CORPORATION COM 2M 18K
ORACLE CORP COM 813K 6K
PEPSICO INC COM 585K 4K
PFIZER INC COM 369K 13K
PHILIP MORRIS INTL INC COM 377K 4K
PROCTER AND GAMBLE CO COM 669K 4K
QUALCOMM INC COM 324K 2K
RTX CORPORATION COM 1M 13K
SALESFORCE INC COM 635K 2K
SCHWAB STRATEGIC TR US MID-CAP ETF 2M 23K
SELECT SECTOR SPDR TR SBI INT-UTILS 770K 11K
SELECT SECTOR SPDR TR SBI MATERIALS 351K 4K
SELECT SECTOR SPDR TR RL EST SEL SEC 2M 61K
SELECT SECTOR SPDR TR INDL 621K 5K
SHERWIN WILLIAMS CO COM 240K 803
SPDR SER TR NUVEEN BLOOMBERG 5M 191K
SPDR SER TR PORTFLI TIPS ETF 8M 317K
SPDR SER TR PORTFOLI S&P1500 899K 14K
SSGA ACTIVE ETF TR BLACKSTONE SENR 8M 194K
TARGET CORP COM 271K 2K
TESLA INC COM 400K 2K
TEXAS INSTRS INC COM 516K 3K
THERMO FISHER SCIENTIFIC INC COM 505K 913
UNITEDHEALTH GROUP INC COM 1M 2K
UPBOUND GROUP INC COM 221K 7K
VANGUARD INDEX FDS TOTAL STK MKT 54M 201K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 12M 277K
VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 28M 249K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 9M 51K
VANGUARD WHITEHALL FDS INTL HIGH ETF 10M 139K
VANGUARD WHITEHALL FDS HIGH DIV YLD 10M 83K
VERIZON COMMUNICATIONS INC COM 508K 12K
VISA INC COM CL A 1M 5K
WALMART INC COM 1M 16K
WELLS FARGO CO NEW COM 560K 9K
ZSCALER INC COM 318K 2K