SB ADVISORY, LLC

Adviser information for SB ADVISORY, LLC last updated from Form ADV on April 3rd, 2023. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Delaware, United States

Employees

Total Number of Employees 30
Investment Advisory/Research 28
Registered Broker-Dealer Representatives 28
Registered State Investment Advisers 28
Licensed Agents of an Insurance Company 11
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 233 $46.5M
Non-Discretionary 593 $200.3M
Total 826 $246.8M

Clients

Type Number RAUM
Individuals 775 $141.9M
HNW Individuals 51 $104.9M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-77380
SEC ERA File Number 801-77380
SEC CIK Numbers 1730909
SEC CRD Numbers 154680
Legal Entity Identifier None

Principal Office

3424 PEACHTREE ROAD NE
SUITE 2200
ATLANTA
GA
United States
Monday - Friday, 9 AM TO 5 PM
Tel: 404-704-0406, Fax: None

Chief Compliance Officer

DANIEL PADILLA
3424 PEACHTREE ROAD NE
SUITE 2200
ATLANTA
GA
United States
Tel: 404.334.0341
(Full email address available in API data)

Regulatory Contact

ALEX MCKENZIE
CEO
3424 PEATREE RD NE
SUITE 2200
ATLANTA
GA
United States
Tel: 631.767.5123
(Full email address available in API data)

Industry Affiliates

ES ADVISORY GROUP Other investment adviser, including financial planners
SAN BLAS SECURITIES LLC Broker-dealer, municipal securities dealer, or gov securities broker or dealerInsurance company or agency

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
MCKENZIE, ALEXYS, ULANDO Individual CEO 03/2007 < 5%
IFS GROUP, INC. Domestic Entity OWNER 06/2015 > 75%
MCKENZIE, ALEXYS, ULANDO Individual IFS GROUP, INC. CEO 06/2015 > 75%
PADILLA, DANIEL Individual CCO 06/2021 10-25%

No. Employees, Historic

7035020192020202120222023202463 on 4/5/201963 on 5/29/201963 on 10/3/201963 on 10/4/201963 on 10/14/201923 on 2/6/202023 on 6/29/202023 on 1/7/202123 on 1/12/202123 on 2/10/202123 on 8/5/202123 on 8/6/202123 on 8/11/202135 on 3/31/202230 on 4/3/2023

RAUM, Historic

700M350M0201920202021202220232024600704717 on 4/5/2019600704717 on 5/29/2019600704717 on 10/3/2019600704717 on 10/4/2019600704717 on 10/14/2019136851165 on 2/6/2020136851165 on 6/29/2020136851165 on 1/7/2021122629508 on 1/12/2021122629508 on 2/10/2021122629508 on 8/5/2021122629508 on 8/6/2021122629508 on 8/11/2021289873129 on 3/31/2022246790040 on 4/3/2023

No. Clients, Historic

2,0001,00002019202020212022202320241946 on 4/5/20191946 on 5/29/20191946 on 10/3/20191946 on 10/4/20191946 on 10/14/2019643 on 2/6/2020643 on 6/29/2020643 on 1/7/2021461 on 1/12/2021461 on 2/10/2021461 on 8/5/2021461 on 8/6/2021461 on 8/11/2021698 on 3/31/2022826 on 4/3/2023