AFFIANCE FINANCIAL LLC

Adviser information for AFFIANCE FINANCIAL LLC last updated from Form ADV on March 1st, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Minnesota, United States

Employees

Total Number of Employees 23
Investment Advisory/Research 9
Registered Broker-Dealer Representatives 10
Registered State Investment Advisers 9
Licensed Agents of an Insurance Company 3
No. of Firms/People that Solicit Clients 1

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 3,192 $900.7M
Non-Discretionary 96 $70.7M
Total 3,288 $971.4M

Clients

Type Number RAUM
Individuals 757 $280.3M
HNW Individuals 270 $688.4M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 4 $2.8M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 8
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 11-25

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clients
Compensation % of AUMFixed fees

Identifiers

SEC RIA File Number 801-78208
SEC ERA File Number 801-78208
SEC CIK Numbers 1723681
SEC CRD Numbers 113200
Legal Entity Identifier None

Principal Office

600 HIGHWAY 169 SOUTH
SUITE 1750
ST. LOUIS PARK
MN
United States
Monday - Friday, 8:00 AM - 5:00 PM
Tel: 952-544-9818, Fax: 952-544-5524

Chief Compliance Officer

ERIC UNGER
600 HIGHWAY 169 SOUTH
SUITE 1750
ST. LOUIS PARK
MN
United States
Tel: 952-253-2588
Fax: 952-544-5524
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
UNGER, ERIC, STEVEN Individual MEMBER, CHIEF COMPLIANCE OFFICER 04/2013 5-10%
AFFIANCE FINANCIAL INC Domestic Entity MEMBER 01/2001 25-50%
LEAR, STEVEN, MICHAEL Individual AFFIANCE FINANCIAL INC SHAREHOLDER 01/2001 50-75%
GAMEFISH, INC. Domestic Entity MEMBER 01/2016 25-50%
FISHMAN, ANDREW, BERT Individual GAMEFISH, INC. CEO 01/2016 50-75%
LEAR, DANIEL, ZAVIE Individual MEMBER 03/2022 5-10%
FISHMAN, ANDREW, BERT Individual MANAGING MEMBER 01/2016 < 5%

No. Employees, Historic

30150201920202021202220232024202523 on 4/15/201923 on 5/10/201923 on 5/14/201923 on 9/11/201923 on 10/7/201923 on 12/23/201923 on 2/20/202023 on 6/15/202023 on 6/18/202023 on 7/21/202023 on 1/6/202123 on 1/7/202122 on 3/15/202122 on 5/26/202122 on 7/6/202122 on 8/27/202122 on 11/1/202122 on 11/2/202122 on 2/18/202224 on 3/4/202224 on 4/8/202224 on 6/23/202224 on 6/23/202224 on 10/17/202224 on 12/19/202221 on 3/2/202321 on 9/13/202323 on 3/1/2024

RAUM, Historic

2B1B02019202020212022202320242025611899336 on 4/15/2019611899336 on 5/10/2019611899336 on 5/14/2019611899336 on 9/11/2019611899336 on 10/7/2019611899336 on 12/23/2019723319783 on 2/20/2020723319783 on 6/15/2020723319783 on 6/18/2020723319783 on 7/21/2020723319783 on 1/6/2021723319783 on 1/7/2021888714318 on 3/15/2021888714318 on 5/26/2021888714318 on 7/6/2021888714318 on 8/27/2021888714318 on 11/1/2021888714318 on 11/2/2021888714318 on 2/18/20221059928675 on 3/4/20221059928675 on 4/8/20221059928675 on 6/23/20221059928675 on 6/23/20221059928675 on 10/17/20221059928675 on 12/19/2022814840689 on 3/2/2023814840689 on 9/13/2023971389913 on 3/1/2024

No. Clients, Historic

2,0001,00002019202020212022202320242025890 on 4/15/2019890 on 5/10/2019890 on 5/14/2019890 on 9/11/2019890 on 10/7/2019890 on 12/23/2019995 on 2/20/2020995 on 6/15/2020995 on 6/18/2020995 on 7/21/2020995 on 1/6/2021995 on 1/7/20211047 on 3/15/20211047 on 5/26/20211047 on 7/6/20211047 on 8/27/20211047 on 11/1/20211047 on 11/2/20211047 on 2/18/20221052 on 3/4/20221052 on 4/8/20221052 on 6/23/20221052 on 6/23/20221052 on 10/17/20221052 on 12/19/20221020 on 3/2/20231020 on 9/13/20231031 on 3/1/2024

Holdings

From latest 13F, filed August 1st, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
3M CO COM 1M 10K
3M CO COM 92 900
ABBOTT LABS COM 360K 3K
ABBVIE INC COM 518K 3K
ALPHABET INC CAP STK CL A 2M 9K
ALPHABET INC CAP STK CL C 3M 14K
AMAZON COM INC COM 2M 11K
APPLE INC COM 11M 51K
BERKSHIRE HATHAWAY INC DEL CL B NEW 2M 4K
BIO-TECHNE CORP COM 1M 20K
BLACKROCK CR ALLOCATION INCO COM 107K 10K
BOEING CO COM 238K 1K
CAPITAL GROUP DIVIDEND VALUE SHS CREATION UNI 3M 88K
CAPITAL GRP FIXED INCM ETF T CORE PLUS INCM 2M 109K
COCA COLA CO COM 226K 4K
COSTCO WHSL CORP NEW COM 495K 581
DANAHER CORPORATION COM 284K 1K
DIAGEO PLC SPON ADR NEW 467K 4K
DISNEY WALT CO COM 428K 4K
ECOLAB INC COM 497K 2K
ELI LILLY & CO COM 2M 2K
EXXON MOBIL CORP COM 345K 3K
GENERAL MLS INC COM 906K 14K
GILEAD SCIENCES INC COM 242K 4K
HONEYWELL INTL INC COM 711K 3K
INTEL CORP COM 254K 8K
INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 5M 161K
INVESCO QQQ TR UNIT SER 1 1M 3K
ISHARES INC ESG AWR MSCI EM 2M 49K
ISHARES TR CORE MSCI EAFE 16M 214K
ISHARES TR CORE S&P MCP ETF 11M 194K
ISHARES TR CORE S&P SCP ETF 4M 38K
ISHARES TR CORE S&P500 ETF 6M 10K
ISHARES TR CORE US AGGBD ET 52M 541K
ISHARES TR EAFE GRWTH ETF 3M 33K
ISHARES TR ESG AW MSCI EAFE 2M 25K
ISHARES TR ESG SCRD S&P MID 843K 21K
ISHARES TR GLB CNSM STP ETF 299K 5K
ISHARES TR GLOBAL 100 ETF 219K 2K
ISHARES TR GLOBAL ENERG ETF 1M 26K
ISHARES TR GRWT ALLOCAT ETF 296K 5K
ISHARES TR MSCI EAFE ETF 1M 17K
ISHARES TR MSCI EMG MKT ETF 1M 28K
ISHARES TR RUS 1000 GRW ETF 10M 27K
ISHARES TR RUS 1000 VAL ETF 2M 10K
ISHARES TR RUS MD CP GR ETF 797K 7K
ISHARES TR S&P 500 VAL ETF 349K 2K
ISHARES TR U.S. TECH ETF 812K 5K
ISHARES TR US CONSM STAPLES 242K 4K
J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 966K 19K
JOHNSON & JOHNSON COM 811K 6K
JPMORGAN CHASE & CO. COM 2M 7K
LOCKHEED MARTIN CORP COM 467K 1K
MARRIOTT INTL INC NEW CL A 910K 4K
MCDONALDS CORP COM 2M 7K
MEDICAL PPTYS TRUST INC COM 243K 56K
MEDTRONIC PLC SHS 250K 3K
META PLATFORMS INC CL A 3M 5K
MICROSOFT CORP COM 5M 12K
NETFLIX INC COM 263K 390
NORTHROP GRUMMAN CORP COM 285K 654
NVIDIA CORPORATION COM 1M 12K
ORACLE CORP COM 537K 4K
PIMCO ETF TR ACTIVE BD ETF 3M 28K
PRIVIA HEALTH GROUP INC COM 604K 35K
PROCTER AND GAMBLE CO COM 424K 3K
PRUDENTIAL FINL INC COM 548K 5K
SALESFORCE INC COM 216K 840
SCHWAB STRATEGIC TR US LCAP GR ETF 374K 4K
SELECT SECTOR SPDR TR SBI CONS STPLS 2M 23K
SELECT SECTOR SPDR TR SBI HEALTHCARE 5M 37K
SERVICENOW INC COM 788K 1K
SPDR INDEX SHS FDS PORTFOLIO EMG MK 5M 137K
SPDR S&P 500 ETF TR TR UNIT 4M 6K
SPDR SER TR PORTFOLIO S&P500 237K 4K
TARGET CORP COM 2M 12K
TESLA INC COM 773K 4K
UNION PAC CORP COM 422K 2K
UNITEDHEALTH GROUP INC COM 3M 6K
VANGUARD ADMIRAL FDS INC MIDCP 400 IDX 499K 5K
VANGUARD ADMIRAL FDS INC SMLLCP 600 IDX 364K 4K
VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 855K 18K
VANGUARD INDEX FDS EXTEND MKT ETF 11M 66K
VANGUARD INDEX FDS MID CAP ETF 2M 7K
VANGUARD INDEX FDS REAL ESTATE ETF 379K 5K
VANGUARD INDEX FDS S&P 500 ETF SHS 78M 156K
VANGUARD INDEX FDS TOTAL STK MKT 42M 158K
VANGUARD INDEX FDS VALUE ETF 9M 53K
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 7M 165K
VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 3M 25K
VANGUARD SCOTTSDALE FDS LONG TERM TREAS 374K 6K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 2M 14K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 23M 464K
VANGUARD WORLD FD INF TECH ETF 2M 3K
VISA INC COM CL A 238K 905
WELLS FARGO CO NEW COM 219K 4K
XCEL ENERGY INC COM 346K 6K