CLARITY ASSET MANAGEMENT, INC.
Adviser information for CLARITY ASSET MANAGEMENT, INC. last updated from Form ADV on March 12th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Corporation |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | Iowa, United States |
Employees
| Total Number of Employees | 5 |
|---|---|
| Investment Advisory/Research | 4 |
| Registered Broker-Dealer Representatives | 0 |
| Registered State Investment Advisers | 4 |
| Licensed Agents of an Insurance Company | 0 |
| No. of Firms/People that Solicit Clients | 0 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 573 | $204.3M |
| Non-Discretionary | 0 | $0 |
| Total | 573 | $204.3M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 195 | $83.2M |
| HNW Individuals | 69 | $120.5M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | 0 | $0 |
| Charitable organizations | <5 | $522,344 |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 0 | $0 |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 5 |
| No. of Non-U.S. Clients | 0 |
| No. of Financial Planning Clients | 101-250 |
Services
| Advisory Services | Financial planningPortfolio management for individuals and/or small businessesEducational seminars/workshops |
|---|---|
| Compensation | % of AUMFixed fees |
Principal Office
2117 PHILADELPHIA STREETSUITE 100
AMES
IA
United States
Monday - Friday, 8:00 AM TO 5:00 PM CENTRAL
Tel: 515-233-3152, Fax: 515-233-1979
Chief Compliance Officer
JULIE SIEGEL
CHIEF COMPLIANCE OFFICER
2117 PHILADELPHIA STREET
SUITE 100
AMES
IA
United States
Tel:
515-233-3152
Fax:
515-233-1979
J******@********************M
(Full email address available in API data)
Regulatory Contact
DON ERICKSON
PRESIDENT
2117 PHILADELPHIA STREET
SUITE 100
AMES
IA
United States
Tel:
515 233 3152
Fax:
515-233-1979
D********@********************M
(Full email address available in API data)
Industry Affiliates
| None |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| ERICKSON, DONALD, LEE | Individual | – | PRESIDENT/CEO | 11/2013 | < 5% |
| LARSON, STEVEN, JAMES | Individual | – | VICE PRESIDENT, CIO | 11/2013 | < 5% |
| SIEGEL, JULIE | Individual | – | CHIEF COMPLIANCE OFFICER, TREASURER | 01/2014 | < 5% |
| BASS, KACY, PARKER | Individual | – | SECRETARY | 04/2020 | < 5% |
| Conlon, Nevin, Michael | Individual | – | VICE PRESIDENT, COO | 04/2020 | < 5% |
| ERICKSON, DONALD, LEE | Individual | DONALD AND BECKY ERICKSON REVOCABLE TRUST | TRUSTEE | 12/2004 | |
| BASS, KACY, PARKER | Individual | KACY AND SOPHIE BASS REVOCABLE TRUST | TRUSTEE | 04/2016 | |
| Conlon, Nevin, Michael | Individual | NEVIN AND SAMANTHA CONLON REVOCABLE TRUST | TRUSTEE | 06/2017 | |
| SIEGEL, JULIE | Individual | STEPHEN AND JULIE SIEGEL REVOCABLE TRUST | TRUSTEE | 06/2016 | |
| Siegel, Stephen | Individual | STEPHEN AND JULIE SIEGEL REVOCABLE TRUST | TRUSTEE | 06/2016 | |
| Erickson, Becky | Individual | DONALD AND BECKY ERICKSON REVOCABLE TRUST | TRUSTEE | 12/2004 | |
| Bass, Sophie | Individual | KACY AND SOPHIE BASS REVOCABLE TRUST | TRUSTEE | 04/2016 | |
| Conlon, Samantha | Individual | NEVIN AND SAMANTHA CONLON REVOCABLE TRUST | TRUSTEE | 06/2017 | |
| DONALD AND BECKY ERICKSON REVOCABLE TRUST | Domestic Entity | – | OWNER | 11/2013 | 50-75% |
| KACY AND SOPHIE BASS REVOCABLE TRUST | Domestic Entity | – | OWNER | 04/2020 | 10-25% |
| NEVIN AND SAMANTHA CONLON REVOCABLE TRUST | Domestic Entity | – | OWNER | 04/2020 | 10-25% |
| STEPHEN AND JULIE SIEGEL REVOCABLE TRUST | Domestic Entity | – | OWNER | 04/2020 | 5-10% |
No. Employees, Historic
RAUM, Historic
No. Clients, Historic
Holdings
From latest 13F, filed August 15th, 2024 for period ending June 30th, 2024
| Name | Class | Value $USD | # Shares | Private Fund |
|---|---|---|---|---|
| AMERICAN CENTY ETF TR | AVANTIS RESPON U | 22M | 358K | – |
| VANGUARD WORLD FD | ESG US STK ETF | 16M | 168K | – |
| AMERICAN CENTY ETF TR | AVANTIS RESPONSI | 15M | 268K | – |
| NUSHARES ETF TR | NUVEEN ESG LRGCP | 14M | 178K | – |
| ISHARES TR | NATIONAL MUN ETF | 11M | 108K | – |
| ISHARES TR | ESG AWR MSCI USA | 10M | 86K | – |
| ISHARES TR | ESG AW MSCI EAFE | 6M | 75K | – |
| ISHARES INC | MSCI EMRG CHN | 5M | 92K | – |
| NUSHARES ETF TR | NUVEEN ESG LRGVL | 5M | 143K | – |
| PIMCO ETF TR | MUNI INCOME OPP | 5M | 105K | – |
| ISHARES TR | SHRT NAT MUN ETF | 5M | 44K | – |
| PIMCO ETF TR | ENHANCD SHORT | 4M | 37K | – |
| VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 3M | 68K | – |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 2M | 39K | – |
| ISHARES TR | S&P 500 GRWT ETF | 1M | 16K | – |
| ISHARES TR | CORE S&P TTL STK | 1M | 11K | – |
| ISHARES TR | INTL DIV GRWTH | 882K | 13K | – |
| ISHARES TR | S&P 500 VAL ETF | 843K | 5K | – |
| ISHARES TR | ESG AWRE 1 5 YR | 621K | 25K | – |
| LENNOX INTL INC | COM | 595K | 1K | – |
| CASEYS GEN STORES INC | COM | 519K | 1K | – |
| FIDELITY COVINGTON TRUST | MSCI RL EST ETF | 487K | 19K | – |
| VANGUARD INDEX FDS | TOTAL STK MKT | 447K | 2K | – |
| MICROSOFT CORP | COM | 427K | 956 | – |
| DEERE CO | COM | 351K | 940 | – |
| 3M CO | COM | 300K | 3K | – |
| ISHARES TR | S&P SML 600 GWT | 283K | 2K | – |
| ISHARES TR | S&P MC 400VL ETF | 274K | 2K | – |
| NUSHARES ETF TR | NUVEEN ESG INTL | 257K | 8K | – |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 239K | 587 | – |
| APPLE INC | COM | 231K | 1K | – |
| JOHNSON JOHNSON | COM | 207K | 1K | – |
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 196K | 2K | – |
| CHEVRON CORP NEW | COM | 177K | 1K | – |
| AMERICAN CENTY ETF TR | US EQT ETF | 176K | 2K | – |
| ISHARES TR | USD GRN BOND ETF | 162K | 3K | – |
| ISHARES TR | CORE S&P500 ETF | 160K | 292 | – |
| VANGUARD STAR FDS | VG TL INTL STK F | 153K | 3K | – |
| WALMART INC | COM | 151K | 2K | – |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 142K | 2K | – |
| VANGUARD INDEX FDS | S&P 500 ETF SHS | 132K | 264 | – |
| ALPHABET INC | CAP STK CL A | 131K | 716 | – |
| FIDELITY COVINGTON TRUST | VLU FACTOR ETF | 130K | 2K | – |
| FIDELITY COVINGTON TRUST | LOW VOLITY ETF | 125K | 2K | – |
| ISHARES TR | ESG MSCI LEADR | 125K | 1K | – |
| INTEL CORP | COM | 114K | 4K | – |
| NORTHERN LTS FD TR IV | INSPIRE CORP ESG | 111K | 5K | – |
| PARKER HANNIFIN CORP | COM | 110K | 218 | – |
| LOWES COS INC | COM | 102K | 464 | – |
| PRINCIPAL FINANCIAL GROUP IN | COM | 95K | 1K | – |
| GARMIN LTD | SHS | 95K | 582 | – |
| DOVER CORP | COM | 87K | 482 | – |
| TRIP COM GROUP LTD | ADS | 86K | 2K | – |
| EMERSON ELEC CO | COM | 83K | 754 | – |
| ALLIANT ENERGY CORP | COM | 83K | 2K | – |
| NORDSON CORP | COM | 83K | 356 | – |
| DISNEY WALT CO | COM | 80K | 807 | – |
| CINCINNATI FINL CORP | COM | 80K | 675 | – |
| COCA COLA CO | COM | 80K | 1K | – |
| NUSHARES ETF TR | NUVEEN ESG SMLCP | 80K | 2K | – |
| LANCASTER COLONY CORP | COM | 75K | 399 | – |
| WELLS FARGO CO NEW | COM | 75K | 1K | – |
| AMER STATES WTR CO | COM | 75K | 1K | – |
| COLGATE PALMOLIVE CO | COM | 73K | 750 | – |
| GENUINE PARTS CO | COM | 72K | 523 | – |
| ISHARES TR | SHORT TREAS BD | 69K | 623 | – |
| ISHARES TR | 0-5 YR TIPS ETF | 68K | 683 | – |
| NORTHWEST NAT HLDG CO | COM | 61K | 2K | – |
| INTERNATIONAL BUSINESS MACHS | COM | 61K | 351 | – |
| HEARTLAND FINL USA INC | COM | 61K | 1K | – |
| ABM INDS INC | COM | 60K | 1K | – |
| AMAZON COM INC | COM | 58K | 300 | – |
| TOOTSIE ROLL INDS INC | COM | 57K | 2K | – |
| GENERAL ELECTRIC CO | COM NEW | 54K | 337 | – |
| HORMEL FOODS CORP | COM | 53K | 2K | – |
| STEPAN CO | COM | 52K | 625 | – |
| J P MORGAN EXCHANGE TRADED F | MUNICIPAL ETF | 50K | 996 | – |
| STANLEY BLACK DECKER INC | COM | 48K | 599 | – |
| VANGUARD WORLD FD | MEGA CAP VAL ETF | 47K | 394 | – |
| MSA SAFETY INC | COM | 45K | 239 | – |
| GORMAN RUPP CO | COM | 43K | 1K | – |
| PEPSICO INC | COM | 42K | 258 | – |
| S P GLOBAL INC | COM | 42K | 95 | – |
| GRAINGER W W INC | COM | 42K | 47 | – |
| COMMERCE BANCSHARES INC | COM | 42K | 756 | – |
| KIMBERLY CLARK CORP | COM | 42K | 305 | – |
| ARCHER DANIELS MIDLAND CO | COM | 42K | 695 | – |
| UNITED BANKSHARES INC WEST V | COM | 42K | 1K | – |
| ABBOTT LABS | COM | 42K | 403 | – |
| ABBVIE INC | COM | 42K | 244 | – |
| BLACK HILLS CORP | COM | 42K | 767 | – |
| CALIFORNIA WTR SVC GROUP | COM | 42K | 856 | – |
| SJW GROUP | COM | 41K | 758 | – |
| MIDDLESEX WTR CO | COM | 41K | 786 | – |
| TENNANT CO | COM | 41K | 417 | – |
| SYSCO CORP | COM | 41K | 571 | – |
| FEDERAL RLTY INVT TR NEW | SH BEN INT NEW | 41K | 403 | – |
| NUCOR CORP | COM | 40K | 256 | – |
| RPM INTL INC | COM | 40K | 376 | – |
| BECTON DICKINSON CO | COM | 40K | 173 | – |
| ILLINOIS TOOL WKS INC | COM | 40K | 171 | – |
| NATIONAL FUEL GAS CO | COM | 40K | 746 | – |
| CONSOLIDATED EDISON INC | COM | 40K | 452 | – |
| FULLER H B CO | COM | 40K | 522 | – |
| FORTIS INC | COM | 40K | 1K | – |
| PPG INDS INC | COM | 40K | 317 | – |
| TELEPHONE DATA SYS INC | COM NEW | 39K | 2K | – |
| NOVO NORDISK A S | ADR | 39K | 275 | – |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 39K | 639 | – |
| EXXON MOBIL CORP | COM | 39K | 336 | – |
| AMES NATL CORP | COM | 38K | 2K | – |
| ISHARES TR | CORE S&P US VLU | 35K | 402 | – |
| FIDELITY COVINGTON TRUST | QLTY FCTOR ETF | 34K | 556 | – |
| MANULIFE FINL CORP | COM | 34K | 1K | – |
| VANECK ETF TRUST | GOLD MINERS ETF | 31K | 913 | – |
| INVESCO EXCHANGE TRADED FD T | FTSE RAFI 1000 | 29K | 776 | – |
| INDEPENDENT BK CORP MICH | COM NEW | 29K | 1K | – |
| ISHARES TR | ESG AWARE MSCI | 28K | 721 | – |
| ISHARES TR | CORE MSCI TOTAL | 26K | 384 | – |
| JPMORGAN CHASE CO | COM | 25K | 122 | – |
| ENERGY TRANSFER L P | COM UT LTD PTN | 23K | 1K | – |
| GENERAL DYNAMICS CORP | COM | 23K | 80 | – |
| HOME DEPOT INC | COM | 22K | 65 | – |
| US BANCORP DEL | COM NEW | 22K | 550 | – |
| TOYOTA MOTOR CORP | ADS | 21K | 100 | – |
| PIMCO ETF TR | SHTRM MUN BD ACT | 20K | 401 | – |
| ISHARES INC | ESG AWR MSCI EM | 19K | 559 | – |
| ISHARES TR | CORE S&P SCP ETF | 19K | 175 | – |
| COUSINS PPTYS INC | COM NEW | 18K | 796 | – |
| BK OF AMERICA CORP | COM | 18K | 459 | – |
| WEST BANCORPORATION INC | CAP STK | 18K | 1K | – |
| FIDELITY COVINGTON TRUST | MSCI UTILS INDEX | 17K | 379 | – |
| NVIDIA CORPORATION | COM | 16K | 132 | – |
| META PLATFORMS INC | CL A | 16K | 32 | – |
| VANGUARD WORLD FDS | UTILITIES ETF | 16K | 105 | – |
| FIDELITY COVINGTON TRUST | MOMENTUM FACTR | 15K | 242 | – |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 15K | 248 | – |
| NUSHARES ETF TR | NUVEEN ESG MIDVL | 14K | 436 | – |
| ISHARES TR | CORE HIGH DV ETF | 14K | 128 | – |
| PRUDENTIAL FINL INC | COM | 14K | 118 | – |
| CONOCOPHILLIPS | COM | 13K | 115 | – |
| ISHARES TR | SELECT DIVID ETF | 13K | 106 | – |
| SPDR GOLD TR | GOLD SHS | 12K | 55 | – |
| AMERICAN WTR WKS CO INC NEW | COM | 11K | 88 | – |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 11K | 235 | – |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP E | 10K | 420 | – |
| FIDELITY COVINGTON TRUST | INT HG DIV ETF | 10K | 497 | – |
| ISHARES TR | CORE US AGGBD ET | 10K | 101 | – |
| ISHARES TR | ESG AWR US AGRGT | 9K | 201 | – |
| FIDELITY COVINGTON TRUST | EMERG MKTS MLTFT | 8K | 301 | – |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 7K | 41 | – |
| CISCO SYS INC | COM | 7K | 154 | – |
| LULULEMON ATHLETICA INC | COM | 7K | 24 | – |
| TENABLE HLDGS INC | COM | 7K | 160 | – |
| REGENERON PHARMACEUTICALS | COM | 5K | 5 | – |
| MERCK CO INC | COM | 5K | 38 | – |
| WHIRLPOOL CORP | COM | 4K | 42 | – |
| ISHARES TR | MSCI USA ESG SLC | 4K | 38 | – |
| ISHARES TR | CORE S&P MCP ETF | 4K | 72 | – |
| ICU MED INC | COM | 4K | 34 | – |
| DIREXION SHS ETF TR | DLY SCOND 3XBU | 4K | 72 | – |
| SAREPTA THERAPEUTICS INC | COM | 4K | 25 | – |
| FIDELITY MERRIMACK STR TR | LTD TRM BD ETF | 4K | 79 | – |
| FIRST TR EXCHANGE TRADED FD | GBL WND ENRG ETF | 4K | 239 | – |
| ARK ETF TR | 3D PRINTING ETF | 4K | 189 | – |
| NORTHERN LTS FD TR IV | INTRNTINL ESG | 3K | 118 | – |
| ON SEMICONDUCTOR CORP | COM | 3K | 50 | – |
| PELOTON INTERACTIVE INC | CL A COM | 3K | 1K | – |
| METLIFE INC | COM | 3K | 44 | – |
| MEDTRONIC PLC | SHS | 3K | 38 | – |
| WILLAMETTE VY VINEYARD INC | COM | 3K | 700 | – |
| ISHARES INC | CORE MSCI EMKT | 2K | 45 | – |
| VANGUARD INDEX FDS | VALUE ETF | 2K | 14 | – |
| ISHARES TR | CORE MSCI EAFE | 2K | 30 | – |
| ISHARES TR | CORE LT USDB ETF | 2K | 43 | – |
| FS KKR CAP CORP | COM | 2K | 106 | – |
| MP MATERIALS CORP | COM CL A | 2K | 150 | – |
| WISDOMTREE TR | EM EX ST-OWNED | 2K | 61 | – |
| CELSIUS HLDGS INC | COM NEW | 1K | 25 | – |
| KYNDRYL HLDGS INC | COMMON STOCK | 1K | 52 | – |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 1K | 27 | – |
| MICRON TECHNOLOGY INC | COM | 1K | 10 | – |
| AT T INC | COM | 1K | 60 | – |
| ISHARES TR | ISHS 5-10YR INVT | 1K | 20 | – |
| AKERO THERAPEUTICS INC | COM | 985 | 42 | – |
| PIPER SANDLER COMPANIES | COM | 895 | 4 | – |
| FIDELITY COVINGTON TRUST | SML MID MLTFCT | 889 | 24 | – |
| GENERAL MTRS CO | COM | 790 | 17 | – |
| CLEVELAND CLIFFS INC NEW | COM | 770 | 50 | – |
| CVS HEALTH CORP | COM | 692 | 12 | – |
| SNOWFLAKE INC | CL A | 675 | 5 | – |
| REALTY INCOME CORP | COM | 667 | 13 | – |
| GENERAC HLDGS INC | COM | 661 | 5 | – |
| BRIGHTHOUSE FINL INC | COM | 607 | 14 | – |
| ROKU INC | COM CL A | 599 | 10 | – |
| PAYPAL HLDGS INC | COM | 566 | 10 | – |