FORTUNE FINANCIAL ADVISORS, LLC

Adviser information for FORTUNE FINANCIAL ADVISORS, LLC last updated from Form ADV on March 23rd, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location Kansas, United States

Employees

Total Number of Employees 8
Investment Advisory/Research 8
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 5
Licensed Agents of an Insurance Company 1
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 697 $212.4M
Non-Discretionary 90 $156.6M
Total 787 $369.0M

Clients

Type Number RAUM
Individuals 198 $60.0M
HNW Individuals 75 $196.3M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 7 $112.7M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 26-50

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting services
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-78728
SEC ERA File Number 801-78728
SEC CIK Numbers 1961828
SEC CRD Numbers 145799
Legal Entity Identifier None

Principal Office

11600 COLLEGE BLVD
SUITE 225
OVERLAND PARK
KS
United States
Monday - Friday, 8:30 TO 4:00
Tel: 913-393-0038, Fax: 913-563-4404

Chief Compliance Officer

DENNIS WALLACE
MANAGING MEMBER / CEO / CIO
11600 COLLEGE BLVD., SUITE 225
OVERLAND PARK
KS
United States
Tel: 913-393-0038
Fax: 913-563-4404
(Full email address available in API data)

Regulatory Contact

LAWRENCE HAMTIL
MANAGING MEMBER
11600 COLLEGE BLVD., SUITE 225
OVERLAND PARK
KS
United States
Tel: 913-393-0038
Fax: 913-563-4404
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
WALLACE, DENNIS, LEON Individual MANAGING PARTNER / CEO / CCO 11/2007 > 75%
HAMTIL, LAWRENCE, EDWARD Individual MEMBER, CIO 11/2007 10-25%
NOLAND, ROXANNA, MICHELLE Individual MEMBER 11/2007 10-25%

No. Employees, Historic

10502020202120222023202420256 on 3/4/20206 on 6/23/20206 on 2/19/20216 on 11/10/20216 on 3/2/20228 on 2/10/20238 on 3/23/2024

RAUM, Historic

400M200M0202020212022202320242025195521149 on 3/4/2020195521149 on 6/23/2020238662250 on 2/19/2021238662250 on 11/10/2021290955876 on 3/2/2022316717200 on 2/10/2023369037366 on 3/23/2024

No. Clients, Historic

3001500202020212022202320242025215 on 3/4/2020215 on 6/23/2020234 on 2/19/2021234 on 11/10/2021236 on 3/2/2022266 on 2/10/2023280 on 3/23/2024

Holdings

From latest 13F, filed August 7th, 2024 for period ending June 30th, 2024
Name Class Value $USD # Shares Private Fund
3M CO COM 204K 2K
ABBOTT LABS COM 1M 11K
ADOBE INC COM 2M 3K
ALPHABET INC CAP STK CL A 4M 23K
ALPHABET INC CAP STK CL C 655K 4K
ALTRIA GROUP INC COM 2M 40K
AMAZON COM INC COM 3M 16K
AMERICAN CENTY ETF TR INTERNATIONAL LR 1M 24K
AMERICAN CENTY ETF TR US SML CP VALU 1M 12K
AMERICAN EXPRESS CO COM 638K 3K
AMERICAN WTR WKS CO INC NEW COM 261K 2K
AMGEN INC COM 290K 927
AMPHENOL CORP NEW CL A 1M 22K
APOLLO GLOBAL MGMT INC COM 3M 28K
APPLE INC COM 5M 24K
APPLIED MATLS INC COM 3M 12K
ARISTA NETWORKS INC COM 683K 2K
BLACKBERRY LTD COM 54K 22K
BLACKSTONE INC COM 3M 23K
BOEING CO COM 645K 4K
BOOKING HOLDINGS INC COM 590K 149
BOOZ ALLEN HAMILTON HLDG COR CL A 693K 5K
BROADCOM INC COM 472K 294
CANADIAN PACIFIC KANSAS CITY COM 910K 12K
CARRIER GLOBAL CORPORATION COM 425K 7K
CHARLES RIV LABS INTL INC COM 895K 4K
CHENIERE ENERGY INC COM NEW 2M 14K
CHEVRON CORP NEW COM 2M 12K
CITIGROUP INC COM NEW 265K 4K
CLOROX CO DEL COM 458K 3K
COCA COLA CO COM 206K 3K
COLGATE PALMOLIVE CO COM 288K 3K
CONOCOPHILLIPS COM 713K 6K
COSTCO WHSL CORP NEW COM 424K 499
CRH PLC ORD 1M 18K
CUMMINS INC COM 248K 897
CVS HEALTH CORP COM 770K 13K
DEERE & CO COM 384K 1K
DOMINOS PIZZA INC COM 885K 2K
EATON CORP PLC SHS 407K 1K
ETF SER SOLUTIONS DISTILLATE US 1M 21K
FIRST TR EXCHANGE TRADED FD CLOUD COMPUTING 423K 4K
FIRST TR EXCHANGE-TRADED FD NASDAQ 100 EX 762K 9K
FORTINET INC COM 3M 54K
FRANCO NEV CORP COM 600K 5K
GARMIN LTD SHS 1M 8K
GRUPO AEROPORTUARIO DEL SURE SPON ADR SER B 1M 5K
HOME DEPOT INC COM 353K 1K
HONEYWELL INTL INC COM 450K 2K
INTERNATIONAL BUSINESS MACHS COM 269K 2K
INTUIT COM 497K 756
INTUITIVE SURGICAL INC COM NEW 316K 710
INVESCO EXCHANGE TRADED FD T S&P500 EQL HLT 250K 8K
INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 305K 10K
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 3M 15K
INVESCO QQQ TR UNIT SER 1 369K 771
ISHARES TR 3 7 YR TREAS BD 3M 24K
ISHARES TR 7-10 YR TRSY BD 956K 10K
ISHARES TR A RATE CP BD ETF 265K 6K
ISHARES TR CORE S&P MCP ETF 1M 21K
ISHARES TR CORE S&P SCP ETF 925K 9K
ISHARES TR CORE S&P500 ETF 337K 616
ISHARES TR MSCI EAFE MIN VL 2M 22K
ISHARES TR MSCI USA MIN VOL 10M 118K
ISHARES TR MSCI USA MMENTM 299K 2K
ISHARES TR MSCI USA QLT FCT 526K 3K
ISHARES TR MSCI USA SMCP MN 507K 14K
ISHARES TR TIPS BD ETF 2M 20K
J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 2M 30K
JACOBS SOLUTIONS INC COM 1M 9K
JOHNSON & JOHNSON COM 521K 4K
JPMORGAN CHASE & CO. COM 3M 16K
LOCKHEED MARTIN CORP COM 1M 3K
MARRIOTT INTL INC NEW CL A 765K 3K
MASTERCARD INCORPORATED CL A 3M 8K
MCDONALDS CORP COM 844K 3K
META PLATFORMS INC CL A 2M 4K
MICROSOFT CORP COM 8M 19K
MONSTER BEVERAGE CORP NEW COM 1M 25K
NETFLIX INC COM 318K 471
NORTHROP GRUMMAN CORP COM 2M 5K
NOVO-NORDISK A S ADR 4M 27K
NVIDIA CORPORATION COM 426K 3K
OREILLY AUTOMOTIVE INC COM 3M 2K
OTIS WORLDWIDE CORP COM 343K 4K
PALO ALTO NETWORKS INC COM 1M 4K
PEPSICO INC COM 760K 5K
PGIM ETF TR PGIM ULTRA SH BD 913K 18K
PHILIP MORRIS INTL INC COM 1M 13K
PHILLIPS 66 COM 291K 2K
PRICE T ROWE GROUP INC COM 454K 4K
PROCTER AND GAMBLE CO COM 7M 42K
REYNOLDS CONSUMER PRODS INC COM 291K 10K
RTX CORPORATION COM 280K 3K
SALESFORCE INC COM 347K 1K
SBA COMMUNICATIONS CORP NEW CL A 374K 2K
SCHWAB STRATEGIC TR US DIVIDEND EQ 952K 12K
SCHWAB STRATEGIC TR US LCAP GR ETF 1M 11K
SELECT SECTOR SPDR TR SBI HEALTHCARE 1M 10K
SELECT SECTOR SPDR TR TECHNOLOGY 1M 5K
SHOPIFY INC CL A 279K 4K
SPDR DOW JONES INDL AVERAGE UT SER 1 1M 3K
SPDR S&P 500 ETF TR TR UNIT 1M 2K
SPDR SER TR BLOOMBERG 1-3 MO 2M 23K
SPDR SER TR S&P DIVID ETF 519K 4K
STERIS PLC SHS USD 2M 7K
THE CIGNA GROUP COM 324K 980
TJX COS INC NEW COM 1M 9K
TOTALENERGIES SE SPONSORED ADS 867K 13K
TRACTOR SUPPLY CO COM 1M 4K
UNION PAC CORP COM 1M 5K
UNIVERSAL DISPLAY CORP COM 554K 3K
USCF ETF TR SUMMERHAVEN K1 1M 56K
VANECK ETF TRUST FALLEN ANGEL HG 398K 14K
VANECK ETF TRUST MRNGSTR WDE MOAT 4M 46K
VANECK ETF TRUST STEEL ETF 767K 12K
VANGUARD INDEX FDS SM CP VAL ETF 579K 3K
VANGUARD MALVERN FDS STRM INFPROIDX 2M 41K
VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 4M 67K
VISA INC COM CL A 2M 8K
WASTE MGMT INC DEL COM 288K 1K
WISDOMTREE TR US MIDCAP DIVID 567K 12K