SARA-BAY FINANCIAL CORP.

Adviser information for SARA-BAY FINANCIAL CORP. last updated from Form ADV on March 5th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Florida, United States

Employees

Total Number of Employees 5
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 828 $251.9M
Non-Discretionary 0 $0
Total 828 $251.9M

Clients

Type Number RAUM
Individuals 272 $178.4M
HNW Individuals 7 $73.5M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 1
No. of Financial Planning Clients 0

Services

Advisory Services Portfolio management for individuals and/or small businesses
Compensation % of AUM

Identifiers

SEC RIA File Number 801-79508
SEC ERA File Number 801-79508
SEC CIK Numbers 1816444
SEC CRD Numbers 133443
Legal Entity Identifier None

Principal Office

2201 CANTU COURT
SUITE 102
SARASOTA
FL
United States
Monday - Friday, 8:30AM - 4:30PM
Tel: 941-371-8027, Fax: 941-371-8314

Chief Compliance Officer

MARY HETTIG
CCO
2201 CANTU COURT
SUITE 217
SARASOTA
FL
United States
Tel: 941-371-8027
Fax: 941-371-8314
(Full email address available in API data)

Regulatory Contact

BENJAMIN HARD
PRESIDENT
2201 CANTU COURT
SUITE 102
SARASOTA
FL
United States
Tel: 941-371-8027
Fax: 941-371-8314
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
MILLS, JAMES, CHRISTOPHER Individual OFFICER 03/2019 10-25%
HARD, JAMES, MICHAEL Individual VICE PRESIDENT 02/2020 10-25%
HARD, BENJAMIN, MICHAEL Individual PRESIDENT 02/2020 > 75%
HETTIG, MARY, THERESA Individual CCO 01/2019 < 5%

No. Employees, Historic

105020192020202120222023202420255 on 7/17/20195 on 2/4/20205 on 3/11/20205 on 6/12/20205 on 7/17/20205 on 7/30/20205 on 8/27/20205 on 3/19/20215 on 4/30/20215 on 2/25/20225 on 11/9/20225 on 2/3/20235 on 3/5/2024

RAUM, Historic

400M200M02019202020212022202320242025138492240 on 7/17/2019138492240 on 2/4/2020222258460 on 3/11/2020222258460 on 6/12/2020222258460 on 7/17/2020222258460 on 7/30/2020222258460 on 8/27/2020256502534 on 3/19/2021256502534 on 4/30/2021378368857 on 2/25/2022378368857 on 11/9/2022213242017 on 2/3/2023251882153 on 3/5/2024

No. Clients, Historic

40020002019202020212022202320242025216 on 7/17/2019216 on 2/4/2020360 on 3/11/2020360 on 6/12/2020360 on 7/17/2020360 on 7/30/2020360 on 8/27/2020287 on 3/19/2021287 on 4/30/2021317 on 2/25/2022317 on 11/9/2022254 on 2/3/2023279 on 3/5/2024

Holdings

From latest 13F, filed July 19th, 2024 for period ending June 30th, 2024
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