SECURITY FIRST FINANCIAL
SECURITY FIRST FINANCIAL INC. Legal Name
Adviser information for SECURITY FIRST FINANCIAL last updated from Form ADV on February 6th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.
Advisory Business
| Type of Organization | Corporation |
|---|---|
| Fiscal Year End | DECEMBER |
| Legal Location | Michigan, United States |
Employees
| Total Number of Employees | 1 |
|---|---|
| Investment Advisory/Research | 1 |
| Registered Broker-Dealer Representatives | 0 |
| Registered State Investment Advisers | 1 |
| Licensed Agents of an Insurance Company | 0 |
| No. of Firms/People that Solicit Clients | 0 |
RAUM
| Provides Management of Securities Portfolios | Yes |
|---|
| Type | Accounts | RAUM |
|---|---|---|
| Discretionary | 1,394 | $238.4M |
| Non-Discretionary | 0 | $0 |
| Total | 1,394 | $238.4M |
Clients
| Type | Number | RAUM |
|---|---|---|
| Individuals | 564 | $149.9M |
| HNW Individuals | 54 | $88.5M |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles | 0 | $0 |
| Pension and profit sharing plans | 0 | $0 |
| Charitable organizations | 1 | $22,762 |
| State or municipal gov entities | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses | 1 | $98,857 |
| Other | 0 | $0 |
| Type | Number |
|---|---|
| No. of Non-RAUM Clients | 0 |
| No. of Non-U.S. Clients | 0 |
| No. of Financial Planning Clients | 0 |
Services
| Advisory Services | Portfolio management for individuals and/or small businesses |
|---|---|
| Compensation | % of AUM |
Identifiers
| SEC RIA File Number | 801-79680 |
|---|---|
| SEC ERA File Number | 801-79680 |
| SEC CIK Numbers | None |
| SEC CRD Numbers | 122408 |
| Legal Entity Identifier | None |
Principal Office
6012 S. LINDEN ROADSUITE 10
SWARTZ CREEK
MI
United States
Monday - Friday, 9:00 - 3:00 ET
Tel: 810-655-2129, Fax: 810-655-6860
Websites
Chief Compliance Officer
MARK HERHOLD
PRESIDENT AND CHIEF COMPLIANCE OFFICER
6012 S. LINDEN ROAD
SUITE 10
SWARTZ CREEK
MI
United States
Tel:
810-655-2129
Fax:
810-655-6860
M*******@**********T
(Full email address available in API data)
Regulatory Contact
ELEANOR HERHOLD
VP
6012 S. LINDEN ROAD
SUITE 10
SWARTZ CREEK
MI
United States
Tel:
8106552129
E*******@**********T
(Full email address available in API data)
Industry Affiliates
| None |
Private Funds
| Name | Type | Assets $USD | Min Investment $USD | No. Owners |
|---|
None
Control Persons
| Name | Type | Entity | Title | Since | Ownership |
|---|---|---|---|---|---|
| HERHOLD, MARK, HOWARD | Individual | – | PRESIDENT AND CHIEF COMPLIANCE OFFICER | 10/2000 | 50-75% |
| Herhold, Eleanor, Marie | Individual | – | VICE PRESIDENT | 10/2000 | 50-75% |