SOUTHEAST FINANCIAL GROUP

SECREST BLAKEY & ASSOCIATES, LLC Legal Name

Adviser information for SOUTHEAST FINANCIAL GROUP last updated from Form ADV on March 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Limited Liability Company
Fiscal Year End DECEMBER
Legal Location North Carolina, United States

Employees

Total Number of Employees 3
Investment Advisory/Research 3
Registered Broker-Dealer Representatives 3
Registered State Investment Advisers 3
Licensed Agents of an Insurance Company 2
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 275 $131.4M
Non-Discretionary 49 $46.4M
Total 324 $177.8M

Clients

Type Number RAUM
Individuals 81 $28.4M
HNW Individuals 51 $118.1M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 11 $31.3M
Charitable organizations 0 $0
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses 0 $0
Other 0 $0
Type Number
No. of Non-RAUM Clients 0
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 26-50

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesPension consulting services
Compensation % of AUMHourly chargesCommissions
Other Business Activities Registered representative of a broker-dealerInsurance broker or agent

Identifiers

SEC RIA File Number 801-80573
SEC ERA File Number 801-80573
SEC CIK Numbers 1730971
SEC CRD Numbers 151216
Legal Entity Identifier None

Principal Office

7780 BRIER CREEK PARKWAY
SUITE 325
RALEIGH
NC
United States
Monday - Friday, 8:30 AM - 4:00 PM
Tel: 919-544-0500, Fax: 833-701-6981

Chief Compliance Officer

EDWARD B. SECREST
PRESIDENT
7780 BRIER CREEK PARKWAY
SUITE 325
RALEIGH
NC
United States
Tel: (919) 544-0500
Fax: (833) 701-6981
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
SECREST, EDWARD, BLAIR Individual PRESIDENT/CHIEF COMPLIANCE OFFICER 03/2010 > 75%

No. Employees, Historic

20100201920202021202220232024202513 on 9/13/20195 on 11/6/20195 on 11/6/20194 on 3/30/20204 on 6/12/20204 on 6/24/20204 on 10/28/20204 on 10/28/20203 on 3/30/20213 on 9/3/20213 on 9/10/20213 on 10/28/20214 on 3/29/20223 on 3/7/20233 on 3/25/2024

RAUM, Historic

300M150M02019202020212022202320242025226562982 on 9/13/2019110088242 on 11/6/2019110088242 on 11/6/2019114946343 on 3/30/2020114946343 on 6/12/2020114946343 on 6/24/2020114946343 on 10/28/2020114946343 on 10/28/2020128709313 on 3/30/2021128709313 on 9/3/2021128709313 on 9/10/2021128709313 on 10/28/2021163465693 on 3/29/2022165613535 on 3/7/2023177821585 on 3/25/2024

No. Clients, Historic

50025002019202020212022202320242025495 on 9/13/2019121 on 11/6/2019121 on 11/6/2019126 on 3/30/2020126 on 6/12/2020126 on 6/24/2020126 on 10/28/2020126 on 10/28/2020128 on 3/30/2021128 on 9/3/2021128 on 9/10/2021128 on 10/28/2021132 on 3/29/2022138 on 3/7/2023143 on 3/25/2024

Holdings

From latest 13F, filed November 13th, 2020 for period ending September 30th, 2020
Name Class Value $USD # Shares Private Fund
3M CO COM 328 2K
ALTRIA GROUP INC COM 526 14K
AMAZON COM INC COM 315 100
AMERICAN ELEC PWR CO INC COM 659 8K
AMGEN INC COM 691 3K
AMPLIFY ETF TR ONLIN RETL ETF 52 585
AMPLIFY ETF TR BLACKSWAN GRWT 267 8K
APPLE INC COM 2K 16K
APPLE INC COM 12 100
AT&T INC COM 1K 44K
AUTOMATIC DATA PROCESSING IN COM 270 2K
BLACKROCK INC COM 903 2K
CHEVRON CORP NEW COM 337 5K
COCA COLA CO COM 549 11K
COMPASS MINERALS INTL INC COM 362 6K
CORNING INC COM 256 8K
CVS HEALTH CORP COM 410 7K
DOMINION ENERGY INC COM 553 7K
DUKE ENERGY CORP NEW COM NEW 1K 16K
EMERSON ELEC CO COM 237 4K
ENBRIDGE INC COM 2K 53K
EXXON MOBIL CORP COM 516 15K
GENERAL ELECTRIC CO COM 99 16K
GENERAL MLS INC COM 770 12K
GENUINE PARTS CO COM 271 3K
HIGHWOODS PPTYS INC COM 236 7K
INTEL CORP COM 584 11K
INTERNATIONAL BUSINESS MACHS COM 305 3K
ISHARES TR MSCI EAFE MIN VL 539 8K
ISHARES TR MSCI USA MIN VOL 3K 45K
JOHNSON & JOHNSON COM 770 5K
JPMORGAN CHASE & CO COM 326 3K
LILLY ELI & CO COM 962 7K
LLOYDS BANKING GROUP PLC SPONSORED ADR 14 11K
LOWES COS INC COM 629 4K
MCDONALDS CORP COM 206 938
MERCK & CO. INC COM 1K 17K
MICROSOFT CORP COM 322 2K
NEXTERA ENERGY INC COM 833 3K
OSI ETF TR OSHARES US QUALT 1K 30K
PEPSICO INC COM 251 2K
PFIZER INC COM 955 26K
PHILIP MORRIS INTL INC COM 762 10K
PIMCO DYNAMIC CR INCOME FD COM SHS 3K 153K
PIMCO DYNAMIC INCOME FD SHS 3K 138K
POLARIS INC COM 425 5K
PPG INDS INC COM 293 2K
PROCTER AND GAMBLE CO COM 893 6K
ROYAL BK CDA COM 378 5K
SCHWAB CHARLES CORP COM 220 6K
SCHWAB STRATEGIC TR US DIVIDEND EQ 1K 26K
SCHWAB STRATEGIC TR INTL EQTY ETF 14 443
SENSEONICS HLDGS INC COM 5 12K
SOUTHERN CO COM 937 17K
SYSCO CORP COM 316 5K
TELEFONICA S A SPONSORED ADR 56 16K
TRUIST FINL CORP COM 360 9K
UNITED PARCEL SERVICE INC CL B 1K 9K
VENTAS INC COM 231 6K
VERIZON COMMUNICATIONS INC COM 2K 25K
WELLTOWER INC COM 318 6K
WILLIAMS COS INC COM 750 38K