TRIAD FINANCIAL ADVISORS, INC.

Adviser information for TRIAD FINANCIAL ADVISORS, INC. last updated from Form ADV on December 1st, 2023. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location North Carolina, United States

Employees

Total Number of Employees 19
Investment Advisory/Research 11
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 9
Licensed Agents of an Insurance Company 4
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 2,372 $842.5M
Non-Discretionary 98 $20.6M
Total 2,470 $863.1M

Clients

Type Number RAUM
Individuals 455 $170.5M
HNW Individuals 321 $683.7M
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans 0 $0
Charitable organizations <5 $278,202
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $8.6M
Other 0 $0
Type Number
No. of Non-RAUM Clients 4
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 1-10

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businessesSelection of other advisers (including private fund managers)Educational seminars/workshops
Compensation % of AUMFEE FOR MONITORING 3RD PARTY MANAGERS

Identifiers

SEC RIA File Number 801-80645
SEC ERA File Number 801-80645
SEC CIK Numbers 1925074
SEC CRD Numbers 118583
Legal Entity Identifier None

Principal Office

3623 N. ELM STREET
SUITE 102
GREENSBORO
NC
United States
Monday - Friday, 8:30 AM. - 5:30 P.M.
Tel: 336-230-0071, Fax: 336-230-0075

Chief Compliance Officer

PATRICK NOEL RUSH
CHIEF EXECUTIVE OFFICER
3623 N. ELM STREET
SUITE 102
GREENSBORO
NC
United States
Tel: 336-230-0071
Fax: 336-230-0075
(Full email address available in API data)

Regulatory Contact

EDIE YORK
DIRECTOR OF ADMINISTRATION AND FINANCE
3623 N. ELM STREET
SUITE 102
GREENSBORO
NC
United States
Tel: 336-230-0071
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
RUSH, PATRICK, NOEL Individual CHIEF EXECUTIVE OFFICER, CHIEF COMPLIANCE OFFICER 05/2013 > 75%

No. Employees, Historic

2010020192020202120222023202413 on 5/31/201913 on 7/30/201914 on 2/25/202014 on 6/15/202014 on 6/24/202014 on 9/16/202014 on 9/21/202017 on 3/18/202120 on 3/22/202220 on 4/25/202219 on 3/16/202319 on 12/1/2023

RAUM, Historic

1B500M0201920202021202220232024627916263 on 5/31/2019627916263 on 7/30/2019720311608 on 2/25/2020720311608 on 6/15/2020720311608 on 6/24/2020720311608 on 9/16/2020720311608 on 9/21/2020802318458 on 3/18/2021964483830 on 3/22/2022964483830 on 4/25/2022863132435 on 3/16/2023863132435 on 12/1/2023

No. Clients, Historic

8004000201920202021202220232024672 on 5/31/2019672 on 7/30/2019684 on 2/25/2020684 on 6/15/2020684 on 6/24/2020684 on 9/16/2020684 on 9/21/2020701 on 3/18/2021746 on 3/22/2022746 on 4/25/2022778 on 3/16/2023778 on 12/1/2023

Holdings

From latest 13F, filed November 2nd, 2023 for period ending September 30th, 2023
Name Class Value $USD # Shares Private Fund
AFLAC INC COM 402K 5K
AT&T INC COM 262K 17K
ABBVIE INC COM 318K 2K
ADOBE INC COM 472K 926
SOUTHERN CO COM 295K 5K
STARBUCKS CORP COM 570K 6K
TESLA INC COM 278K 1K
TRUIST FINL CORP COM 292K 10K
UNITEDHEALTH GROUP INC COM 901K 2K
VANGUARD SPECIALIZED FUNDS DIV APP ETF 807K 5K
VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 2M 8K
VANGUARD BD INDEX FDS SHORT TRM BOND 12M 161K
VANGUARD BD INDEX FDS TOTAL BND MRKT 4M 62K
VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 1M 28K
VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 571K 11K
VANGUARD INDEX FDS SM CP VAL ETF 363K 2K
VANGUARD INDEX FDS MID CAP ETF 285K 1K
VANGUARD INDEX FDS GROWTH ETF 798K 3K
VANGUARD INDEX FDS VALUE ETF 313K 2K
VANGUARD INDEX FDS SMALL CP ETF 309K 2K
VERIZON COMMUNICATIONS INC COM 291K 9K
VISA INC COM CL A 271K 1K
WALMART INC COM 282K 2K
EA SERIES TRUST EA BRIDGEWAY OMN 285K 16K
ALPHABET INC CAP STK CL C 361K 3K
ALPHABET INC CAP STK CL A 464K 4K
AMAZON COM INC COM 552K 4K
AMERICAN CENTY ETF TR REAL ESTATE ETF 2M 45K
AMERICAN CENTY ETF TR AVANTIS EMGMKT 433K 8K
AMERICAN CENTY ETF TR INTL EQT ETF 690K 12K
AMERICAN CENTY ETF TR US EQT ETF 456K 6K
APPLE INC COM 9M 52K
BANK AMERICA CORP COM 348K 13K
BERKSHIRE HATHAWAY INC DEL CL B NEW 659K 2K
BRISTOL-MYERS SQUIBB CO COM 338K 6K
CSX CORP COM 435K 14K
CATERPILLAR INC COM 3M 9K
CHEVRON CORP NEW COM 837K 5K
CISCO SYS INC COM 327K 6K
COCA COLA CO COM 400K 7K
COMCAST CORP NEW CL A 240K 5K
COSTCO WHSL CORP NEW COM 605K 1K
DIMENSIONAL ETF TRUST US CORE EQT MKT 1M 35K
DIMENSIONAL ETF TRUST INTL CORE EQT MK 17M 634K
DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 299K 13K
DIMENSIONAL ETF TRUST US EQUITY ETF 2M 52K
DIMENSIONAL ETF TRUST US SMALL CAP ETF 323K 6K
DIMENSIONAL ETF TRUST US TARGETED VLU 2M 49K
DIMENSIONAL ETF TRUST GLOBAL REAL EST 1M 57K
DIMENSIONAL ETF TRUST US LARGE CAP VAL 10M 396K
DIMENSIONAL ETF TRUST US CORE EQUITY 2 45M 2M
DIMENSIONAL ETF TRUST US MKTWIDE VALUE 7M 206K
DIMENSIONAL ETF TRUST EMERGING MKTS CO 6M 275K
DIMENSIONAL ETF TRUST EMERGING MKTS VA 848K 36K
DIMENSIONAL ETF TRUST INTL CORE EQUITY 8M 333K
DIMENSIONAL ETF TRUST US SMALL CAP VAL 315K 12K
DIMENSIONAL ETF TRUST US HIGH PROFITAB 13M 511K
DIMENSIONAL ETF TRUST NATL MUN BD ETF 1M 25K
DIMENSIONAL ETF TRUST SHORT DURATION F 29M 616K
DIMENSIONAL ETF TRUST CORE FIXED INCOM 21M 529K
DISNEY WALT CO COM 314K 4K
DUKE ENERGY CORP NEW COM NEW 2M 21K
EXXON MOBIL CORP COM 1M 13K
META PLATFORMS INC CL A 228K 761
HOME DEPOT INC COM 982K 3K
INTERNATIONAL BUSINESS MACHS COM 299K 2K
INVESCO QQQ TR UNIT SER 1 230K 642
INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 213K 2K
ISHARES TR CORE S&P500 ETF 632K 1K
ISHARES TR S&P 500 GRWT ETF 38M 553K
ISHARES TR 1 3 YR TREAS BD 237K 3K
ISHARES TR RUS MID CAP ETF 351K 5K
ISHARES TR CORE S&P MCP ETF 1M 4K
ISHARES TR RUS 1000 ETF 957K 4K
ISHARES TR CORE S&P SCP ETF 546K 6K
ISHARES TR INTRM GOV CR ETF 1M 10K
ISHARES TR ISHS 1-5YR INVS 249K 5K
JPMORGAN CHASE & CO COM 1M 9K
JOHNSON & JOHNSON COM 749K 5K
KIMBERLY-CLARK CORP COM 207K 2K
ELI LILLY & CO COM 642K 1K
LOWES COS INC COM 320K 2K
MASTERCARD INCORPORATED CL A 317K 801
MCCORMICK & CO INC COM NON VTG 493K 7K
MERCK & CO INC COM 344K 3K
MICROSOFT CORP COM 2M 7K
NEXTERA ENERGY INC COM 219K 4K
NVIDIA CORPORATION COM 370K 851
PNC FINL SVCS GROUP INC COM 205K 2K
PEPSICO INC COM 1M 6K
PFIZER INC COM 235K 7K
PROCTER AND GAMBLE CO COM 1M 7K
PROLOGIS INC. COM 234K 2K
QUALCOMM INC COM 449K 4K
SPDR S&P 500 ETF TR TR UNIT 5M 11K
SPDR SER TR PORTFLI HIGH YLD 465K 21K
SCHWAB CHARLES FAMILY FD AMT TAX FREE MNY 6M 6M
SCHWAB STRATEGIC TR US BRD MKT ETF 225K 5K