ELSER FINANCIAL PLANNING, INC.

Adviser information for ELSER FINANCIAL PLANNING, INC. last updated from Form ADV on January 25th, 2024. Select data displayed; additional Form ADV, Form D, Form 13F and other data is available from the Fincoded API.

Advisory Business

Type of Organization Corporation
Fiscal Year End DECEMBER
Legal Location Indiana, United States

Employees

Total Number of Employees 11
Investment Advisory/Research 9
Registered Broker-Dealer Representatives 0
Registered State Investment Advisers 10
Licensed Agents of an Insurance Company 0
No. of Firms/People that Solicit Clients 0

RAUM

Provides Management of Securities Portfolios Yes
Type Accounts RAUM
Discretionary 1,278 $842.9M
Non-Discretionary 134 $1.2B
Total 1,412 $2.1B

Clients

Type Number RAUM
Individuals 177 $75.8M
HNW Individuals 176 $1.9B
Banking or thrift institutions 0 $0
Investment companies 0 $0
Business development companies 0 $0
Pooled investment vehicles 0 $0
Pension and profit sharing plans <5 $171,071
Charitable organizations <5 $33.4M
State or municipal gov entities 0 $0
Other investment advisers 0 $0
Insurance companies 0 $0
Sovereign wealth funds and foreign official institutions 0 $0
Corporations or other businesses <5 $7.2M
Other 0 $0
Type Number
No. of Non-RAUM Clients 30
No. of Non-U.S. Clients 0
No. of Financial Planning Clients 251-500

Services

Advisory Services Financial planningPortfolio management for individuals and/or small businesses
Compensation % of AUMHourly chargesFixed fees

Identifiers

SEC RIA File Number 801-80871
SEC ERA File Number 801-80871
SEC CIK Numbers None
SEC CRD Numbers 143311
Legal Entity Identifier None

Principal Office

8900 KEYSTONE CROSSING
SUITE 450
INDIANAPOLIS
IN
United States
Monday - Friday, 8:30 - 5:00
Tel: 317-731-5615, Fax: 317-731-5673

Websites

Chief Compliance Officer

LINDA MURPHY
INVESTMENT ADVISOR REPRESENTATIVE
8900 KEYSTONE CROSSING
SUITE 450
INDIANAPOLIS
IN
United States
Tel: 317-731-5673
Fax: 317-731-5673
(Full email address available in API data)

Regulatory Contact

SUSAN ELSER
PRESIDENT
8900 KEYSTONE CROSSING
SUITE 450
INDIANAPOLIS
IN
United States
Tel: 317-731-5675
Fax: 317-731-5673
(Full email address available in API data)

Industry Affiliates

None

Private Funds

Name Type Assets $USD Min Investment $USD No. Owners
None

Control Persons

Name Type Entity Title Since Ownership
ELSER, SUSAN, CHRISTINE Individual PRESIDENT 01/2007 > 75%
MURPHY, LINDA, D Individual CCO/MANAGING PARTNER 12/2012 5-10%
HAMILTON, DEREK, CARTER Individual SHAREHOLDER 01/2017 < 5%
HERNDON, JONATHAN, LEE Individual SHAREHOLDER/MANAGING PARTNER 01/2017 10-25%
Shetter, Eric, A Individual SHAREHOLDER 02/2021 < 5%
Tranovich, KATHLEEN, ELLEN Individual SHAREHOLDER/MANAGING PARTNER 01/2023 < 5%

No. Employees, Historic

201002020202120222023202420258 on 1/27/20208 on 4/30/20208 on 7/23/20209 on 2/5/202112 on 2/14/202212 on 6/20/202212 on 2/17/202312 on 1/19/202411 on 1/25/2024

RAUM, Historic

3B2B0202020212022202320242025431696579 on 1/27/2020431696579 on 4/30/2020431696579 on 7/23/2020500336015 on 2/5/20211579097036 on 2/14/20221579097036 on 6/20/20221379851158 on 2/17/20232060454446 on 1/19/20242060454446 on 1/25/2024

No. Clients, Historic

4002000202020212022202320242025222 on 1/27/2020222 on 4/30/2020222 on 7/23/2020249 on 2/5/2021294 on 2/14/2022294 on 6/20/2022312 on 2/17/2023353 on 1/19/2024353 on 1/25/2024